Leadspace Blog

5 Reasons B2B Marketing and Sales Need a Customer Data Platform

5 reasons B2B Marketing and Sales need customer data platforms
Ari Soffer

Senior Content Manager, Leadspace

Categories: Marketing, Technology

B2B data requirements are complex, particularly for Marketing and Sales. We need a lot of it, both in terms of overall coverage and depth; we need data on people (demographics) and companies (firmogra…


Hard Data Point And Shoot: Targeting Customers With AI Accuracy

Hard Data Point And Shoot: Targeting Customers With AI Accuracy
Ari Soffer

Senior Content Manager, Leadspace

Categories: Marketing

This article first appeared on MarTechSeries. Here are just a few eye-opening statistics: Marketers’ number one challenge is understanding customer interactions across all touchpoints. A Forbes sur…


What’s the Secret to Leading a Successful Startup? And What Can B2B Marketers Learn from the NSA?

What can B2B marketers learn... from the NSA?
Ari Soffer

Senior Content Manager, Leadspace

Categories: Marketing

What’s the one thing marketers all want — whether they’re in B2B or B2C; whether they’re selling shampoo or cloud communication software? What can the laws of physics teach us…


6 B2B Content Marketing Pitfalls to Avoid in 2019

6 B2B Content Marketing Pitfalls to Avoid in 2019
Shaleen Shah

SEO wizard at Directive Consulting.

Categories: Best Practices, Marketing

2019 is upon us — so if you haven’t planned your content marketing budget, drop everything right now, and do that! If you have, good news! This piece was composed to help you steer clear of 6…


Seeing is Believing: How Our Customers Use Intent Data and AI to Achieve Amazing Results

Seeing is believing - how intent data is driving incredible results for B2B Sales and Marketing
Ari Soffer

Senior Content Manager, Leadspace

Categories: Intent Data, Marketing, Sales

We’ve spoken a lot in this blog about how intent data can help improve Sales and Marketing results. But as the saying goes: Seeing is believing. That’s why we’re so excited to share OneLogin’s…