How to Choose a B2B Customer Data Platform. Our Vision is All About Enabling Your Mission

Leadspace B2B customer data platform

A platform vision starts with the scope of the company, the product itself and the ecosystem that is built to enable a thriving market. It’s a description of the essence of the product: what are the problems it is solving, for whom, and why now is the right time to build it. A Product vision gives your team a bigger picture of what they are working on and why.

When it comes to choosing a CDP solution, it’s important to consider your current data needs as well as your future needs as your business inevitably grows. Choosing a solution that will grow with you can excel your relationship with your CDP provider from “customership” to “partnership”. In finding a CDP solution with a product vision in line with your organization, consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave™: B2B Standalone CDPs, Q4, 2021.

In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several factors to compare each CDPs including each solution’s product vision. Forrester inquired about each of our visions for the B2B standalone Customer Data Platform market – especially in regard to how B2B standalone CDPs fit into each organization’s overall corporate vision and customer experience. We’re proud to say that Forrester differentiated Leadspace as a leader in Product Vision. Let’s take a closer look at the Product Vision that differentiates us from our competitors.

Front and center on we state that we are all about enabling customers to find, create and accelerate closeable business. We believe the B2B standalone customer data platform is the data and intelligence backbone that fuels the end-to-end customer acquisition and support business processes. That’s a big statement. It means that our vision starts with helping our customers know their market and ideal customer better – it’s all about the right data at the foundation. Next it’s about the AI and predictive models that recognize closeable business and assist in identifying lookalike customers and lookalike behavior. And finally it’s about helping sales and marketing professionals working from the same page on the same targets, with the same intelligence and in very familiar tools of their choice – putting the know-how in the muscle of the organization.

It’s also about building out a platform that can span every aspect of the customer acquisition process. It is driven by an open, scalable and performant knowledge graph sourced by hundreds of 1st/2nd/3rd party data feeds and able to relate billions of customer/buyer entities supported by trillions of firmographic, demographic, and behavioral data points. The graph is accessed by a rich, self-service application for segmentation, analytics, and activation by marketing/sales end users, and is embeddable via APIs in commercial, custom applications, and workflows. The platform must provide tailored AI models for scoring, lookalike, and Ideal Customer Profile analytics while enabling customization for horizontal and vertical specialization. It is the source of truth for all commercial signals at the buyer & buying team levels, and operates in real time or near real time to inform machine-to-machine or human workflows. But none of this matters unless it can be operationalized in the software-driven machine enrichment and scoring processes and the human-driven sales and marketing workflows day to day.  It’s about finding, creating and accelerating closeable business.

In short, Leadspace has a Product Vision that facilitates driving growth – just ask Forrester. To learn more about the benefits of implementing a CDP, and to see how Leadspace compares to other B2B CDPs in all 10 evaluated categories (and is ranked overall in the Forrester Wave), check out The Forrester New Wave™: B2B Standalone CDPs, Q4, 2021. Take your customer’s data and experience to the next level by implementing Leadspace’s CDP – adopt a customer vision worth pursuing.