Identity Resolution and Profiles

Identity resolution: the backbone of active profiles, and active profiles are the backbone of sales & marketing.

Forrester Wave 2023

The Forrester Wave™: B2B Customer Data Platforms, Q4 2023

Forrester Wave Strong Performer 2023

Forrester finds in their CDP 2023 Wave that customers should seek solutions that

  • Offer real-time data unification and identity resolution.
  • Support buying groups and have buying group expanded capabilities on the roadmap.
  • Use AI for insights, journey mapping, and next best action.
Identity Resolution Dashboard

A single view makes it possible to target the right people at the right time with personalized campaigns.

Leadspace empowers sales & marketing teams to seamlessly blend customer data into a single source – active buyer profiles for people, companies and accounts.

Leadspace brings it all together

Revenue Signals

Advantages of an identity resolution framework?

  • Master your conversations and inbound leads in real-time with conversational AI.
  • Improve your decision-making capabilities.
  • Improve your risk management and compliance processes.
  • Enhance your customer experience.
  • Maximize the value of your technology investments.
  • Handle your most challenging use cases in real-time.

What is Identity Resolution?

The process of accurately associating buying signals with each person who interacts with your business. It’s critical to automating and implementing your lead-to-account matching process correctly.

What is Identity Resolution?

An identity resolution framework helps at every stage
of your data modernization journey.

  • Strategic targeting / prioritized outreach
  • ICP analytics / TAM analytics / territory planning
  • Data health reports
  • Lead-to-account matching and routing
  • CRM clean-up and ongoing enrichment
  • Financial reporting and forecasting
  • Effective application of predictive models
  • Account-based marketing (ABM)
  • Creating account/contact hierarchies

Leadspace Identity Resolution:

  • Framework based on deterministic/probabilistic identifiers.
  • Unique/non-unique company and person IDs are used to unify profiles and validate/dedupe data.
  • Unification logic is customer-configurable for business needs.
  • We use probabilistic IDs, PII and anonymous, to complement unique IDs for matching.
  • Account unification solutions are built to support company hierarchies, identify buying centers and teams as well as the legal structure.
  • Our person unique identifiers include workmail, webmail, social profile, phone, & cookie/device ID.
  • Our company unique identifiers include domain, ID/DUNS, social profile, phone, and IP.

The effectiveness of a CDP depends on its Identity Resolution framework!

With Leadspace, you can expect the best identity resolution available – just ask Forrester! Check out The Forrester Wave™: B2B Customer Data Platforms, Q4 2023, where we are the only platform to score 5 out of 5 in Identity Resolution & Profiles.

Forrester Wave Strong Performer 2023

Leverage Industry-Leading Identity Resolution & Profiles Today!

Seamlessly create complete, accurate B2B buyer profiles with unrivaled, embedded third-party data for people, companies and accounts. Eliminate your buyer data silos and accelerate successful campaigns with Identity Resolution & Profiles that you can bet your business on.

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