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Thoughts, tips and best practices for B2B Sales and Marketing

Seaching for a Data.com alternative?
Ari Soffer
Ari Soffer

Senior Content Manager

Looking for a Data.com Alternative? Here’s How to Choose

Now that Data.com is shutting down, what are you going to do about your customer management? If you're still figuring out what to do the day ...

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Ari Soffer
Ari Soffer

Senior Content Manager

What Data.com’s Fate Reveals about the Importance of Data Enrichment

Once upon a time, there was a handy tool called...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Generating Leads and Beating the Competition — Q&A with Trish Bertuzzi

Trish Bertuzzi is the CEO of The Bridge Group, which helps...

Marketing
Evolve or Die: The Story of Data.com
Ari Soffer
Ari Soffer

Senior Content Manager

Evolve or Die: The Story of Data.com

In 2005, the term "Big Data" became mainstream, and everyone...

Marketing
Seaching for a Data.com alternative?
Ari Soffer
Ari Soffer

Senior Content Manager

Looking for a Data.com Alternative? Here’s How to Choose

Now that Data.com is shutting down, what are you going...

Marketing
Jim Hopkins
Jim Hopkins

Senior Director of Product Marketing

Ari Soffer
Ari Soffer

Senior Content Manager

How Do They Do It? Leadspace Customers Keep Winning Big

It’s a busy time of year, with the holidays right...

Marketing
News & Events
Leads.
Ari Soffer
Ari Soffer

Senior Content Manager

Accelerate Lead Routing with the Right Customer Data Platform

In business, what's more important than driving leads to your...

Marketing
Great content.
Ari Soffer
Ari Soffer

Senior Content Manager

How to Use Gated Content Strategically

Your content marketing strategy is helping to boost traffic to...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Make It Personal: Using Data for Content Personalization

We’ve all been victims of personalization. You receive an email...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Understanding Buyer Personas: The Production Manager and Product Manager

If your business-to-business (B2B) enterprise sells to manufacturers, your offering...

buyer insight
B2B marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Top Predictive Marketing Strategies for B2B

Predictive marketing is a simple concept to grasp. Imagine if...

Marketing
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

4 Ways Marketers Will Use AI in 2019

With the rapid growth of machine learning technology over recent...

Artificial Intelligence
Review.
Ari Soffer
Ari Soffer

Senior Content Manager

Customer Experience in B2B Marketing: How to Stand Out from the Crowd

Suppose you're a B2B company targeting business owners, leaders, and...

Marketing
Quantity vs quality.
Ari Soffer
Ari Soffer

Senior Content Manager

Quality over Quantity: The Importance of Maintaining High-Quality Data

When hearing about the power of big data, many businesses...

Customer Data Platform
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Watering can.
Ari Soffer
Ari Soffer

Senior Content Manager

What Exactly Is a Nurture Campaign?

Just the other day I found myself defining for a...

Marketing
Computer keyboard with a key labeled viral marketing.
Ari Soffer
Ari Soffer

Senior Content Manager

6 Tips to Make Your Marketing Viral

Every marketer dreams of launching a viral marketing campaign. After...

Marketing
Night sky.
Ari Soffer
Ari Soffer

Senior Content Manager

Expert Interview Series: Sam McFarland of Astronomer.io on Data Engineering

Sam McFarland is Head of Product for Astronomer, a data...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Marketing Automation Case Studies of Big Business Success

By now, you've likely heard a lot about marketing automation...

Marketing
Person typing on a laptop keyboard.
Ari Soffer
Ari Soffer

Senior Content Manager

What is 1:1 Engagement Marketing and How Can It Improve Your Lead Generation Results?

One of the most interesting trends in marketing is engagement...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

5 Signs the Digital Marketing Revolution is Still Going Strong

When Scott Brinker released his annual “Marketing Technology Landscape Supergraphic”...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

What’s The One “Unscalable” Secret Every Startup CEO Needs to Know?

What's the most important piece of advice every CEO needs...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

5 Ways to Handle Customer and Market Segmentation Like a Pro (+ Free Webinar)

Marketers who use market segmentation are seeing a 760 percent...

Marketing
Person working at their desk with documents.
Ari Soffer
Ari Soffer

Senior Content Manager

Ideal Customer Profiles and ABM: A Match Made in Marketing Heaven

It’s no secret that account based marketing is one of...

ABM
Small tree.
Ari Soffer
Ari Soffer

Senior Content Manager

5 Ways Your Marketing Database Software Can Save You Money

Most companies have tunnel vision when it comes to purchasing...

Marketing
Social media word cloud.
Ari Soffer
Ari Soffer

Senior Content Manager

Use Marketing Automation to Improve Customer Retention

Roughly 70 percent of businesses report that it's easier and...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

4 Tips for a Successful Inbound Marketing Strategy (+ Webinar)

Whereas outbound marketing focuses on cold calling and making outbound...

Marketing
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Sherrod Patching
Sherrod Patching

VP of Customer Success at Leadspace.

Leadspace Customers Stand Out at Demand Gen Report Innovator Awards

The B2B awards season is a great opportunity to learn...

News & Events
Group of colleagues working around a large table.
Ari Soffer
Ari Soffer

Senior Content Manager

Top Use Cases for Your Marketing Data (+ Free Webinar)

Marketing data is of prime importance to marketing teams in...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

6 High-Converting Landing Pages that Might Surprise You

Creating high-converting landing pages for B2B products requires careful understanding...

Marketing
Man in a business suit.
Ari Soffer
Ari Soffer

Senior Content Manager

Game of chess.
Ari Soffer
Ari Soffer

Senior Content Manager

Gathering Competitive Intelligence to Develop Business Strategies

The majority of businesses limit their data gathering and subsequent...

Marketing
Man in a business suit standing with his arms folded smiling.
Ari Soffer
Ari Soffer

Senior Content Manager

Understanding Buyer Personas: The Business Owner, CEO, and High-Level Executive

A strong understanding of your buyer personas is essential to...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Managing Customers with a Database Management System

Managing customers can be a complicated and tiresome business practice,...

Customer Data Platform
Woman looking up at a sign reading digital marketing.
Ari Soffer
Ari Soffer

Senior Content Manager

The Step-By-Step Guide to Stellar Marketing Campaigns

Marketing campaigns are always evolving. Each year, as the tools...

Marketing
Document labeled lead generation.
Ari Soffer
Ari Soffer

Senior Content Manager

5 Essential Components to B2B Demand Generation Strategies

Businesses are always on the hunt for new ways to...

Marketing
Bar graph showing upward growth.
Ari Soffer
Ari Soffer

Senior Content Manager

How Big Data Can Be Used in Sales and Marketing

One of the most advantageous aspects of digital marketing is...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Clock labeled lead nurture.
Ari Soffer
Ari Soffer

Senior Content Manager

A Step-By-Step Guide to Nurture Campaigns

Lead generation has long been the bread and butter of...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Why Is Data Management So Important for Your Company?

Many companies don't realize just how important their data is....

Customer Data Platform
Leads.
Ari Soffer
Ari Soffer

Senior Content Manager

What Is a Lead? What Is a Prospect?

As marketing rapidly evolves with marketing automation and predictive lead...

Best Practices
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Which Demand Generation Strategies Work Best for B2B Marketers?

Today’s demand generation marketers are constantly on the hunt for...

Marketing
Laptop with charts and graphs on display.
Ari Soffer
Ari Soffer

Senior Content Manager

6 Tips to Simplify Data Collection and Management

As businesses seek to implement an efficient strategy for leveraging...

Marketing
Technology
Cost cutting.
Ari Soffer
Ari Soffer

Senior Content Manager

7 Ways to Reduce Marketing Costs, While Increasing Leads

Marketing is the most important aspect of business management, and...

Marketing
Man in a business suit with multiple arms.
Ari Soffer
Ari Soffer

Senior Content Manager

Efficiency and Effectiveness: The Perfect Marketing Mix

People often look at marketing efficiency and effectiveness as two...

Marketing
Two businessmen looking at documents together.
Ari Soffer
Ari Soffer

Senior Content Manager

The Three Essential Elements of Good Data Management

Since the rise of big data marketing in 2005, B2B...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

5 Ways to Make Your Content Speak to a Business Audience

You want your content to make an impression. You want...

Marketing
Paper bills with arrow heads.
Ari Soffer
Ari Soffer

Senior Content Manager

Top-Down and Bottom-Up Sales: Which One Works Best Now?

For years, salespeople were told to pursue a top-down sales...

Sales
Man in a business suit circling graphic images of people.
Ari Soffer
Ari Soffer

Senior Content Manager

How Big Data Is Changing the Face of Marketing Segmentation

Market segmentation is not an exact science. Most B2B marketers...

Marketing
Marketing automation
Ari Soffer
Ari Soffer

Senior Content Manager

The Top Industries That Are Leveraging Marketing Automation Software

More businesses are becoming aware of the benefits that marketing...

Marketing
Man in a business suit drawing connections between people.
Ari Soffer
Ari Soffer

Senior Content Manager

7 Enterprise-Level Account-Based Marketing Best Practices

With all the buzz around “personalization 2.0” and customer experience,...

ABM
Marketing
Man in a business suit cupping his hands together over the words big data.
Ari Soffer
Ari Soffer

Senior Content Manager

5 Big Data Trends to Watch for in 2019

With 2019 in full swing, it's time to look at...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

ABM Experts’ Top 10 Tips for Successful Digital Advertising

How far we've come... Until recently, effective digital advertising was...

ABM
Group of colleagues discussing a project together.
Ari Soffer
Ari Soffer

Senior Content Manager

Marketing Technology Landscape: What’s the Fastest Growing Martech Today?

Can you name the industry that's grown by nearly 470%...

Technology
Street signs labeled Marketing st. and Strategy st.
Ari Soffer
Ari Soffer

Senior Content Manager

5 Essential Database Marketing Strategies You Need Now

Your marketing team's effectiveness is intrinsically tied to the quality...

Marketing
Technology
Darts in the center of a dart board.
Ari Soffer
Ari Soffer

Senior Content Manager

5 Killer Marketing Tips to Win Over Customers

Very few businesses experience steady profits. In fact, for the...

Marketing
Technology
Marketing mix.
Ari Soffer
Ari Soffer

Senior Content Manager

Mixed Media Content: The Secret Spice of Your Marketing Campaign

There is no doubt that creating high-value content is easier...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

7 Components of Effective Marketing Campaigns

How is marketing effectiveness measured within individual marketing campaigns? A...

Marketing
Technology
Two colleagues looking at data on a desktop computer screen.
Ari Soffer
Ari Soffer

Senior Content Manager

5 Companies Using Big Data Management to Fuel Their Marketing

Businesses are becoming increasingly metrics-focused, relying on big data to...

Marketing
Technology
City view from a large office window.
Ari Soffer
Ari Soffer

Senior Content Manager

6 Ways to Make Your Data Analysis More Reliable

In recent years, big data has exploded, and big data...

Marketing
Doug Bewsher
Doug Bewsher

CEO

Man and woman in business suits setting up to race on a track.
Ari Soffer
Ari Soffer

Senior Content Manager

5 Ways to Stay Competitive in the Marketplace (+Free Webinar)

There was a time in America where starting a business...

Marketing
3d Rendering Cloud Computing Concept, Cloud With Computer In Tec
Ari Soffer
Ari Soffer

Senior Content Manager

What Is Big Data’s Relationship to the Cloud?

Big data is widely utilized by businesses and nonprofits alike,...

Customer Data Platform
Marketing
Woman working at her desk.
Ari Soffer
Ari Soffer

Senior Content Manager

What Is Lead Nurturing and Why Is It Important?

With the buzzword "lead generation" always being thrown around, many...

Marketing
Hand pointing to a computer screen.
Ari Soffer
Ari Soffer

Senior Content Manager

7 Best Practices for Effective Data Management in 2019

As digital marketing evolves, data management is becoming the backbone...

Customer Data Platform
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

6 Cutting-Edge Marketing Strategies to Fuel Leads

Marketing is a fine science, and devising a marketing strategy...

Marketing
Businessman working at a table with his laptop.
Ari Soffer
Ari Soffer

Senior Content Manager

Why are SIC and NAICS Codes Important to Marketing?

Ever savvy marketer knows that “Industry” is a very common...

Marketing
Businessman at his desk with calculator and documents.
Ari Soffer
Ari Soffer

Senior Content Manager

Marketing Effectiveness: What It Is and 4 Ways to Measure It

Marketing effectiveness is measured by how well a company’s marketing...

Marketing
Big data framework.
Ari Soffer
Ari Soffer

Senior Content Manager

8 Use Cases for Enriched Data

Data enrichment plays a central role in today’s fast-paced, data-driven...

Marketing
Group of colleagues discussing data.
Ari Soffer
Ari Soffer

Senior Content Manager

7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy

B2B marketers face challenges in creating their customer profiles because,...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Distinguishing Sales Roles: What These Job Titles Mean

As I began my career in the corporate world, I...

Best Practices
Sales
Charts and graphs displayed on a mobile phone.
Ari Soffer
Ari Soffer

Senior Content Manager

5 Predictive Modeling Techniques for Better Marketing in 2019

Predictive modeling techniques have become the ultimate tool in a...

Predictive
Ari Soffer
Ari Soffer

Senior Content Manager

Best Marketing Podcasts, Reviewed for 2019

The world of marketing is always changing and evolving, so...

Marketing
Robotic hand pointing to a computer screen.
Ari Soffer
Ari Soffer

Senior Content Manager

5 Ways to Use Predictive Tools to Support Sales

In the days before predictive technology, the relationship between sales...

Predictive
Robot hands holding a glass orb.
Ari Soffer
Ari Soffer

Senior Content Manager

8 Use Cases for Predictive Technology in Marketing in 2019

Predictive technology serves a critical function in every step of...

Predictive
Desktop with a laptop computer, cup of coffee and phone.
Ari Soffer
Ari Soffer

Senior Content Manager

The 5 Most Popular Methods of Segmentation for B2B

Customer segmentation is powerful because it allows marketers to draw...

Marketing
Person looking at their smartwatch.
Ari Soffer
Ari Soffer

Senior Content Manager

4 Examples of Integrated Marketing Done Right

The purpose of integrated marketing is to provide consumers with...

Marketing
Doug Bewsher
Doug Bewsher

CEO

Digital Advertising: Now B2B Marketers Can do it Just as Well as B2C

Whether in B2B or B2C, in today’s digital world “personalization”...

Marketing
News & Events
Leadspace-Events-Season.png
Anna Shusterman
Anna Shusterman

Director of Demand Generation, Leadspace

Ari Soffer
Ari Soffer

Senior Content Manager

Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World

Aligning Sales and Marketing has always been a major challenge...

Marketing
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

What’s the Secret Formula for a Winning Outbound Strategy?

By now, most B2B businesses appreciate the importance of taking...

Intent Data
Marketing
Sales
Scoring
Doug Bewsher
Doug Bewsher

CEO

2019: The Year of The B2B Customer Data Platform

2018 was a transformative year for B2B Sales and Marketing,...

Marketing
News & Events
Ari Soffer
Ari Soffer

Senior Content Manager

5 Reasons B2B Marketing and Sales Need a Customer Data Platform

B2B data requirements are complex, particularly for Marketing and Sales....

Marketing
Technology
Ari Soffer
Ari Soffer

Senior Content Manager

Hard Data Point And Shoot: Targeting Customers With AI Accuracy

This article first appeared on MarTechSeries. Here are just a...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Shaleen Shah
Shaleen Shah

SEO wizard at Directive Consulting.

6 B2B Content Marketing Pitfalls to Avoid in 2019

2019 is upon us -- so if you haven’t planned...

Best Practices
Marketing
Laptop computer.
Ari Soffer
Ari Soffer

Senior Content Manager

Everything You Need to Know about the 2018 Marketing Technology Landscape

It’s that time of year again.  Scott Brinker, the VP...

Marketing
Technology
Ari Soffer
Ari Soffer

Senior Content Manager

Ari Soffer
Ari Soffer

Senior Content Manager

Watch: How AI is Transforming B2B Businesses

The marketing industry has undergone a remarkable transformation over the...

Artificial Intelligence
Marketing
News & Events
Technology
Ted West
Ted West

Head of Alliances & Business Development at Leadspace

Jesse Seilhan
Jesse Seilhan

Director of Accounts at Directive

Doug Bewsher
Doug Bewsher

CEO

Avatar
James Scott

CEO of EssaySupply

4 Content Rules to Make Cross Channel Marketing More Agile

Any device; every channel. That’s the strategy behind cross channel...

Best Practices
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

3 Tips to Getting Real Value From Intent Data

Having covering the basic definitions of intent data, together with...

Best Practices
Marketing
Sales
Technology
Shaleen Shah
Shaleen Shah

SEO wizard at Directive Consulting.

How to Get The Most Out of Your Marketing Content: Make it Snack-Sized

If you’re not creating at multiple marketing outreach activities with...

Marketing
Doug Bewsher
Doug Bewsher

CEO

Moving Forward

Despite the best intentions, some things are just not meant...

News & Events
Ari Soffer
Ari Soffer

Senior Content Manager

Leadspace Proud to be Shortlisted as 2018 SaaS Awards Finalist

We are excited to announce that Leadspace is a finalist...

News & Events
Ari Soffer
Ari Soffer

Senior Content Manager

Ari Soffer
Ari Soffer

Senior Content Manager

3 Reasons You Should Consider Direct Mail Marketing

In an age of digital marketing, big data, Artificial Intelligence...

Best Practices
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Timing is Everything: 6 Ways Intent Data Can Help B2B Sales And Marketing

Intent data is arguably the newest and hottest B2B buzzword...

Marketing
Sales
Technology
Alicia McCarty
Alicia McCarty

Director of Marketing at Leadspace

Not Just for the Data Scientists: The Need to Expand Data Access Across the Organization

Article originally published in Analytics Insight. Artificial Intelligence (AI) is...

Best Practices
Business
Marketing
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

3 Simple, Effective Email Marketing Tips to Boost Demand Gen

Marketers often focus so much on lead generation that they...

Best Practices
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

3 Ways Social Media Has Changed for Marketers – And 4 Ways it Hasn’t

Social media is an important channel for companies to stake...

Best Practices
Marketing
Alicia McCarty
Alicia McCarty

Director of Marketing at Leadspace

How to Find and Track Your Real Customers

Article originally published in Destination CRM, reposted here with permission....

Marketing
Predictive
Sales
Scoring
Ari Soffer
Ari Soffer

Senior Content Manager

Quinn Fulk
Quinn Fulk

Sales Development Manager at Leadspace

Should Your SDRs be Reporting to Sales or Marketing?

At most organizations the Sales Development function has always rolled...

Best Practices
Marketing
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

When “Personalization” Becomes Bad Marketing

Have you ever been called the wrong name? Not even...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

7 Steps to Successful ABM Execution

No one really needs to convince you that account-based marketing...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

A Single Source of Truth? Here’s Proof it Can be Done

The quest for a "single source of truth" for Marketing...

Enrichment
Marketing
Sales
Casey Howe
Casey Howe

VP Sales at Leadspace.

Garrett Mehrguth
Garrett Mehrguth

CEO of Directive Consulting and founder of Freshly Salted

10 Winning B2B Lead Generation Strategies for 2018 — And Beyond

While many B2B marketing strategies have changed over the years,...

Marketing
Tara Shirakh
Tara Shirakh

Marketing Coordinator at Leadspace

The 3 Secrets to Great ROI With Account-Based Marketing

More and more B2B companies are adopting account-based marketing (ABM)...

News & Events
Ari Soffer
Ari Soffer

Senior Content Manager

3 Great Reasons to Join Leadspace at B2B Marketing Exchange 2018

B2B Marketing Exchange is nearly here -- a perfect opportunity...

News & Events
Ari Soffer
Ari Soffer

Senior Content Manager

Ari Soffer
Ari Soffer

Senior Content Manager

5 Steps to Creating Powerful Case Studies

Case studies are among the most high-impact pieces of content...

Best Practices
Marketing
Johnathan Dane
Johnathan Dane

Founder at KlientBoost

10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From

Not all customers are created equal when profitability is considered....

Best Practices
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Why You Don’t Really Need to Break Down Your Data Silos

Data Silos have become the “s-word” of B2B marketing for...

Artificial Intelligence
Marketing
Technology
Ari Soffer
Ari Soffer

Senior Content Manager

5 Top Tips for Getting Guest-Published

Content marketing just keeps getting harder. The more content out...

Best Practices
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

5 New Year’s Resolutions B2B Marketers Should Stick to in 2018

With the holiday season well and truly over, in the...

Marketing
Doug Bewsher
Doug Bewsher

CEO

3 Crucial Steps to Building a Winning Marketing Stack in 2018

This article was originally published on MarketingProfs, and is republished...

Best Practices
Technology
Noam Horenczyk
Noam Horenczyk

Solution Architect, Analytics at Leadspace.

Doug Bewsher
Doug Bewsher

CEO

Natalie Kolody
Natalie Kolody

RVP Strategic Accounts at Leadspace.

Ari Soffer
Ari Soffer

Senior Content Manager

What This Hilarious AI Experiment Can Teach B2B Marketers About Their MarTech

There are two common debates you'll hear over Artificial Intelligence...

Artificial Intelligence
Ari Soffer
Ari Soffer

Senior Content Manager

Ari Soffer
Ari Soffer

Senior Content Manager

Ari Soffer
Ari Soffer

Senior Content Manager

Infographic: How to Build a Solid MarTech Stack

Why do only 12% of B2B marketers see significant value...

Marketing
News & Events
Technology
Amnon Mishor
Amnon Mishor

Founder & CTO

AI for Marketing: What the Future Holds

This article was originally posted on MarTech Advisor. Artificial Intelligence...

Artificial Intelligence
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

How to Automate The Most Tedious Aspect of ABM

Account-based marketing (ABM) has proven its mettle over the past...

Artificial Intelligence
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Why NOT to be a Data-Driven Marketer

This article was originally posted on the Marketo Blog, and...

Artificial Intelligence
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

4 Ways Lead-to-Account Matching is Crucial for Account-Based Marketing

Account-based marketing (ABM) is fast replacing traditional lead-based demand generation...

Best Practices
Marketing
Sales
Travis Kaufman
Travis Kaufman

VP Product and Partnerships at Leadspace

5 Signs Your Marketing Database is Keeping You From Reaching Your Best Customers

This article was originally published on MarTech Advisor. Big Data overload...

Marketing
Travis Kaufman
Travis Kaufman

VP Product and Partnerships at Leadspace

Alicia McCarty
Alicia McCarty

Director of Marketing at Leadspace

How the Rise of Data is Propelling ABM Success

This article was originally guest-posted on the Marketo Blog, and...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

3 Important Takeaways from The State of Account-Based Marketing Report

There are lots of interesting takeaways from Marketo's recently-published The...

Marketing
News & Events
Ari Soffer
Ari Soffer

Senior Content Manager

Your Free Ticket (Literally) to The Marketing Nation Roadshow

Hot on the heels of The State of Account Based Marketing...

News & Events
Ari Soffer
Ari Soffer

Senior Content Manager

How to Get the Most Out of Your Marketing Analytics? One Word: Focus

What do B2B marketing and counterterrorism have in common? Overall, not...

Artificial Intelligence
Marketing
Technology
Doug Bewsher
Doug Bewsher

CEO

Ari Soffer
Ari Soffer

Senior Content Manager

5 Things B2B Marketers Should Learn from B2C Marketing

This article was originally guest-posted on the Oracle Modern Marketing...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

The 4 Steps to Marketing Data Hygiene in an Era of Big Data

B2B marketers love shiny things, which is why we're such...

Enrichment
Marketing
Jennifer Barker
Jennifer Barker

MidMarket Account Executive at Leadspace.

How to Launch a Successful Outbound Marketing Strategy With ABM

Leadspace recently co-sponsored an ABM Happy Hour in Denver together...

Best Practices
News & Events
Ari Soffer
Ari Soffer

Senior Content Manager

Ari Soffer
Ari Soffer

Senior Content Manager

Alicia McCarty
Alicia McCarty

Director of Marketing at Leadspace

Noam Horenczyk
Noam Horenczyk

Solution Architect, Analytics at Leadspace.

Ari Soffer
Ari Soffer

Senior Content Manager

Ari Soffer
Ari Soffer

Senior Content Manager

5 Proven Ways to Stay Productive at Work During the Summer Slump

Summer is fast approaching (well, technically it's already here), which...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

3 Reasons Why B2B Marketers Are Getting Excited About AI

This article was originally published on the Marketo Blog, and...

Artificial Intelligence
Marketing
Technology
Ari Soffer
Ari Soffer

Senior Content Manager

Ari Soffer
Ari Soffer

Senior Content Manager

How Marketo Unleashed Their Demand Gen Potential

As one of the world’s leading marketing software companies, Marketo’s...

Marketing
Technology
Ari Soffer
Ari Soffer

Senior Content Manager

How To See Through Your Sea Of Data — And Find Your Ideal Customers

Among the most perplexing challenges facing demand gen marketers --...

Marketing
Technology
Ari Soffer
Ari Soffer

Senior Content Manager

5 Ways Your Sales Funnel Will Suffer If You Don’t Know Your Audiences

Knowing your target audience and understanding what speaks to them...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Account-Based Marketing: The Awkward Question Nobody’s Asking

In 2017, the hype-that-wouldn't-go-away finally appears to be giving way...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Noam Horenczyk
Noam Horenczyk

Solution Architect, Analytics at Leadspace.

5 Crucial Considerations When Choosing a B2B Predictive Scoring Vendor

Predictive scoring is a highly effective way to focus and...

Marketing
Predictive
Scoring
Alicia McCarty
Alicia McCarty

Director of Marketing at Leadspace

Microsoft, Marketo and Facebook’s 5 Tips for Focused, Effective Marketing

What's the difference between a winning demand generation strategy, and...

Marketing
News & Events
Doug Bewsher
Doug Bewsher

CEO

Sherrod Patching
Sherrod Patching

VP of Customer Success at Leadspace.

3 Essential Tips for Effective Territory Management

Careful territory planning is crucial to any business's success. If you...

Best Practices
Discovery
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

Infographic: The Key Challenges and Benefits of B2B Martech Today

What's the greatest frustration B2B marketers face with their marketing technologies?...

Marketing
News & Events
Technology
Ari Soffer
Ari Soffer

Senior Content Manager

How ‘Big Data’ Left B2B Marketers Behind

Less than two decades ago, marketers were sure that the...

Marketing
Technology
Ari Soffer
Ari Soffer

Senior Content Manager

The 4 Things Standing Between You and Your Best Customers

B2B marketers all share the same basic goals: consistently generating...

Marketing
Technology
Ari Soffer
Ari Soffer

Senior Content Manager

Audience Management Platform: The Next Evolution in B2B Martech?

For years, B2C marketers have had an edge over their...

Marketing
Technology
Ari Soffer
Ari Soffer

Senior Content Manager

5 Simple Tips to Avoid Wasting Your Work Day

It was an unseasonably warm, sunny day. I’d completed and...

Best Practices
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Review: A Definitive Guide to ABM — That’s Actually Pretty Definitive!

2017 is a pivotal year for account-based marketing, as ABM...

Marketing
News & Events
Sterling Meyer
Sterling Meyer

Customer Success Manager at Leadspace.

Marketing Ops: How to Prepare for an Email Nurturing Campaign

This is the latest installment of our Leadspace Best Practices...

Best Practices
Marketing
Pat Ma
Pat Ma

Sr. Product Marketing Manager at Leadspace.

What Makes A Great Product Marketer?

I recently took part in a panel, together with a...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Natalie Kolody
Natalie Kolody

RVP Strategic Accounts at Leadspace.

B2B Marketers: Beware of Data Hoarding!

There is a common misperception that when it comes to...

Best Practices
Marketing
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

Why Marketers Make The Best CEOs

Leadspace's CEO Doug Bewsher has had a remarkable career --...

Business
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

How To Get Sales To Love Marketing: It’s All About The Data

We B2B marketers are a simple breed. We don’t ask...

Marketing
Sales
Avatar
Volney Spalding

Sales Operations Expert at SalesOpsCentral.

Ari Soffer
Ari Soffer

Senior Content Manager

How to Close More Prospects? Stop Hard Selling, Start Listening

How many prospects does your sales team close on average?...

Marketing
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

7 Traits Every Modern Marketer Needs to Have

Marketing professionals: when you think about your role at your...

Marketing
Sales
Sherrod Patching
Sherrod Patching

VP of Customer Success at Leadspace.

How to Effectively Segment Your Inbound Leads

This is the first in a series of best practices...

Best Practices
Marketing
Sales
Travis Kaufman
Travis Kaufman

VP Product and Partnerships at Leadspace

How to Drive More Sales with Intent Data

B2B Marketing and Sales leaders are constantly looking for the...

Marketing
Predictive
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

Casey Howe
Casey Howe

VP Sales at Leadspace.

How to Build a Winning Lead Gen Strategy, From Your Database Up

Building an effective, end-to-end lead generation strategy is far from...

Marketing
Predictive
Sales
Kevin Akeroyd
Kevin Akeroyd

CEO at Cision

Most Exciting Marketing Technologies to Adopt in 2017

Hello, all, and here’s to a promising 2017! As most...

Marketing
Technology
Noam Horenczyk
Noam Horenczyk

Solution Architect, Analytics at Leadspace.

Three Bold Predictions for B2B Martech in 2017

2016 may finally be behind us, but the momentum from...

Marketing
Technology
Ari Soffer
Ari Soffer

Senior Content Manager

How to Plan Effectively and Avoid ‘Random Acts of Marketing’

Have you ever found yourself sucked in by random acts...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

5 Steps to Close More Prospects with Full-Funnel Marketing

Most modern marketers consider themselves to be the person responsible...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

6 Questions Marketers Must Be Prepared to Answer for Their CEO

Marketing can sometimes feel like the most under-appreciated function in...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

How to Prepare Your CRM for Account-Based Marketing

As we end 2016, it’s strange to consider how far...

Enrichment
Marketing
Sherrod Patching
Sherrod Patching

VP of Customer Success at Leadspace.

You Just Implemented a Customer Success Platform — Now What?

For those just getting a Customer Success platform or reporting system...

Best Practices
Marketing
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

What Apple’s Big Shift in AI Research Means for B2B Companies

When Apple's chief Artificial Intelligence researcher Russ Salakhutdinov announced yesterday...

Marketing
Predictive
Technology
Ari Soffer
Ari Soffer

Senior Content Manager

How to Ditch the “Hype” and Achieve ABM Success

Account-based marketing. ABM. Account-based everything. It's been blogged, tweeted, studied and...

Marketing
Alicia McCarty
Alicia McCarty

Director of Marketing at Leadspace

5 Marketing Tips to Start 2017 with a Bang

Q4 can be a slow period for most B2B marketers,...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Data is Key to Your ABM Campaign – But Not Just Any Data…

Running an ABM campaign is more straightforward than you might...

Marketing
Predictive
Ari Soffer
Ari Soffer

Senior Content Manager

B2B Data is Becoming More Human – Don’t Get Left Behind

It's always fun bumping into old friends or colleagues in...

Enrichment
Marketing
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

‘Human Data’: The Key to Effective Lead Generation

Imagine the following conversation between a sales or marketing rep...

Enrichment
Marketing
Predictive
Ari Soffer
Ari Soffer

Senior Content Manager

8 Tips That Helped These 3 B2B Marketing Leaders to the Top

MarketingProfs' B2B Marketing Forum 2016 in Boston featured some really...

Marketing
News & Events
Ari Soffer
Ari Soffer

Senior Content Manager

David B. Thomas
David B. Thomas

Senior Director of Inbound Marketing at Leadspace

How to Target ‘Named Accounts’ for Account-Based Marketing

One of the key tenets of account-based marketing (ABM) is the importance...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Anything B2C Can Do, B2B Can Do (Better?)

If you're a B2B marketer, there will inevitably have been times...

Marketing
Predictive
David B. Thomas
David B. Thomas

Senior Director of Inbound Marketing at Leadspace

How to Prepare B2B Marketing and Sales for ABM: Data, Content, and Engagement

Account-based marketing is a strategic approach that focuses B2B marketing and...

Marketing
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

How AI Can Help Maximize Attendance at Your Marketing Events

If you've ever organized a conference, a tradeshow, or any...

Discovery
Marketing
Predictive
David B. Thomas
David B. Thomas

Senior Director of Inbound Marketing at Leadspace

How to Customize Your Content for Account-Based Marketing

There was a time when content marketing seemed like the...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Make B2B Sales Quicker And More Efficient With This Simple Tool

Few things can be more frustrating in lead generation than...

Marketing
Sales
David B. Thomas
David B. Thomas

Senior Director of Inbound Marketing at Leadspace

ABM: How to Fix Your Data Before It Kills Your Campaigns

The Gartner Hype Cycle states that when a new technology...

Marketing
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

How Account-Based Marketing Can Help You Stop ‘Churning’ Leads

We've talked a lot about lead generation and lead conversion...

Marketing
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

Why Account-Based Marketing Won’t Work Without Site-Level Matching

A friend of mine recently shared a telling story with...

Marketing
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

How to Align B2B Marketing and Sales with Artificial Intelligence

Misalignment between Marketing and Sales is a problem which plagues...

Artificial Intelligence
Marketing
Predictive
Ari Soffer
Ari Soffer

Senior Content Manager

6 Simple Steps to Help Build Your ABM Campaign

ABM is not a marketing strategy. Let that sink in....

Marketing
Predictive
Ari Soffer
Ari Soffer

Senior Content Manager

How To Know Your Ideal Customers Before They Even Do

Imagine the following scenario: You’ve got a great B2B product...

Marketing
Predictive
David B. Thomas
David B. Thomas

Senior Director of Inbound Marketing at Leadspace

AI for B2B Marketing: 10 Essential Questions to Ask a Vendor at Dreamforce

Ever since the first hint of Salesforce Einstein, you could...

Marketing
Doug Bewsher
Doug Bewsher

CEO

Salesforce Einstein and the Challenge of AI for B2B Marketing

The launch of Salesforce Einstein, together with their acquisition of...

Artificial Intelligence
Marketing
Predictive
Ari Soffer
Ari Soffer

Senior Content Manager

What’s All The Buzz About AI at Dreamforce?

With the recent unveiling of Salesforce Einstein, Dreamforce 2016 was always...

Marketing
Predictive
David B. Thomas
David B. Thomas

Senior Director of Inbound Marketing at Leadspace

10 Secret Games to Amuse Yourself at Dreamforce

If you're a B2B marketer at Dreamforce, you'll soon find...

Marketing
News & Events
David B. Thomas
David B. Thomas

Senior Director of Inbound Marketing at Leadspace

Jon Miller
Jon Miller

CEO and Co-Founder at Engagio

Ari Soffer
Ari Soffer

Senior Content Manager

Bluffing Your Way Through Dreamforce – Predictive Analytics

If you use Salesforce, your inbox is probably filling up...

Marketing
Predictive
Sales
Ari Soffer
Ari Soffer

Senior Content Manager

How You Could Be Overlooking Your Best Customers

Picture this: your headache of a CRM system is whipped...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

4 Things to Consider When Choosing B2B Predictive Analytics Solutions

From its humble beginnings, predictive analytics has burgeoned into a...

Marketing
Predictive
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Ari Soffer
Ari Soffer

Senior Content Manager

Why a Data-Driven Strategy is Crucial to ABM – Oracle OpenWorld

Account-based marketing (ABM) has risen in popularity within the B2B marketing...

Marketing
News & Events
Ari Soffer
Ari Soffer

Senior Content Manager

Marketo ABM Launch Raises the Bar for Predictive Analytics and ABM

Exciting news this week from Marketo for all you account-based...

Marketing
Predictive
Ari Soffer
Ari Soffer

Senior Content Manager

Why B2B Businesses Are Rapidly Waking Up to Predictive Analytics

By now most B2B marketers understand the importance of marketing...

Marketing
Predictive
Ari Soffer
Ari Soffer

Senior Content Manager

Five Tips for Boosting ABM with Content Marketing

Account-based marketing (ABM) is all the rage in the B2B...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

How to Create the Perfect ABM Strategy For Your Business

Since the term was coined more than a decade ago,...

Marketing
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Sangram Vajre: ABM Cloud, Pros and Cons of ABM, and the Future of Terminus

I've always liked the phrase, "A rising tide lifts all...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

Become A B2B Lead Generation Hero – Find Your ‘Single Source Of Truth’

B2B marketing can be frustrating, even painful at times. Even...

Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

How RingCentral Overcame the Greatest Limitation of AI for B2B Marketing

Artificial Intelligence (AI) has captured the human imagination since its inception....

Artificial Intelligence
Marketing
Predictive
Kylee Hall
Kylee Hall

Sr. Director, Marketing

5% of our B2B marketing database moved this quarter!

5%! We don’t have the largest database, but it’s nothing...

Enrichment
Marketing
Ari Soffer
Ari Soffer

Senior Content Manager

3 Common ABM Challenges — And How To Solve Them With AI

If you're a B2B marketer, you've heard of account-based marketing (ABM)...

Marketing
Predictive
Pat Ma
Pat Ma

Sr. Product Marketing Manager at Leadspace.

How to Double Lead Conversion — In Half the Time

Spigit, a leader in innovation management software with over 5...

Marketing
Avatar
Chris Lowe

Demand Gen Pains Part 3: Is a 0.0001% lead conversion rate good?

This is the 3rd installment of our Demand Gen Pains series....

Marketing
Predictive
Scoring
Avatar
Erika Goldwater

Demand Gen Pains Part 2: I Have Plenty of B2B Leads

If you spend your days as a B2B demand generation marketer...

Marketing
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

B2B Marketing News Roundup – June 24, 2016

IN THIS ISSUE: Why exactly did Microsoft acquire LinkedIn? Did...

Marketing
Avatar
Chris Lowe

Demand Gen Pains Part 1: My database is a piece of ****.

We recently launched a demand-gen quiz that pokes a little fun...

Marketing
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Avatar
Erika Goldwater

Take Our B2B Demand Gen Quiz and Cure Your Marketing Ills

If you’re a B2B demand-gen marketer like me, your days...

Marketing
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

B2B Marketing News Roundup – June 10, 2016

So at least this week was a real week, with...

Marketing
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

What is Full-Funnel Marketing and Why Should B2B Marketers Care?

If you're in B2B marketing – especially lead generation or...

Marketing
Yair Galler
Yair Galler

R&D Team Lead

What the Marketo Acquisition Means for Customers & B2B MarTech

It's been a few weeks since the announcement of the...

Marketing
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Avatar
Steve Gershik

In Predictive Marketing and Prokofiev, Art and Math Work Together

I enjoyed the fact that SiriusDecisions had classical pianist Diana...

Predictive
Avatar
Chris Lowe

Leadspace Releases B2B Benchmark Data & Insights to Help Marketers Reach Decision Makers

B2B marketers, lead-generation and demand-generation pros are used to constant...

Marketing
Avatar
Chris Lowe

Is There a “There” There When it Comes to B2B Predictive Analytics?

Maybe it's a stretch to commingle B2B lead generation and...

News & Events
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

B2B Marketing News Roundup – May 16, 2016

Engagio adds new functionality on the road to "Account-Based Everything"...

News & Events
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Marketo Marketing Nation Summit 2016: Key Takeaways for B2B

Account-Based Marketing, Marketo Integration, the Importance of Accurate B2B Data...

News & Events
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Avatar
Chris Lowe

Marketo Marketing Nation Summit: Who’s Talking About B2B Data?

Accurate data is the key to successful B2B marketing and...

Marketing
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Gartner Names Leadspace a Cool Vendor for 2016

Gartner has announced Leadspace, the B2B predictive analytics choice of four...

Business
News & Events
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Leadspace Announces Virtual Data Management Platform for B2B Marketing

The single most important factor in B2B demand generation is...

News & Events
Technology
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

How To Make Sure Your LinkedIn Request Gets Rejected

If you're active on LinkedIn, especially if you smell like...

Marketing
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Your Complete Guide to Kickstarting Account-Based Marketing

We get it. You go to meetings and tell everyone...

Marketing
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Avatar
Chris Lowe

Come Say Hi to Leadspace at These Upcoming Marketing Events

We're in the throws of the Spring event season. We...

Marketing
News & Events
Tara Shirakh
Tara Shirakh

Marketing Coordinator at Leadspace

3 Ways B2B Customer Success Teams Can Drive Renewals

Three years ago when I was working in London, I...

Business
Sterling Meyer
Sterling Meyer

Customer Success Manager at Leadspace.

3 Ways to Fine-Tune Your Persona Segmentation for B2B Demand Generation

B2B demand-generation marketers—including many Leadspace customers—think a lot about persona...

Predictive
Scoring
Avatar
Steve Gershik

Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

B2B Marketers Will Be Laughing About ABM in Five Years

I’m no stranger to the B2B hype cycle. I’ve witnessed...

Marketing
Predictive
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

B2B Marketing Advice from a Demand-Gen Veteran

The gurus tell us marketers need to understand technology to...

Marketing
Avatar
Volney Spalding

Sales Operations Expert at SalesOpsCentral.

How to Do Account-Based Marketing at Scale

You’ve likely heard a lot about the philosophy of account-based...

Business
Discovery
Marketing
Scoring
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Two Guys Walk Into a Bar, Talking About Account-Based Marketing

I’ve been a B2B marketer for about 20 years. We’ve...

Business
Enrichment
Marketing
Avatar
Chris Lowe

Congratulations to Leadspace Customers on the Deloitte Fast 500 List

We are thrilled to extend a heartfelt congratulations to Leadspace...

Business
News & Events
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Chris Lowe

Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Seven B2B Marketing Lessons I Learned at a Photography Workshop

Long before I achieved my boyhood dream of applying storytelling...

Marketing
Avatar
Chris Lowe

Top 4 Sessions for B2B Marketers at SiriusDecisions Technology Exchange

SiriusDecisions is holding their first Technology Exchange event in just...

Marketing
News & Events
Predictive
Sales
Technology
Avatar
Volney Spalding

Sales Operations Expert at SalesOpsCentral.

How to win at Predictive Marketing

“Predictive Marketing” is gaining steam, but for some it’s a...

Business
Discovery
Enrichment
Marketing
Predictive
Scoring
Technology
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

8 Questions to Help You Pick a Predictive Analytics Tool for B2B Lead Generation

Predictive analytics can be powerful for B2B lead generation and...

Predictive
Technology
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

MarketingProfs B2B: Big Ideas and Best Practices

Last week’s MarketingProfs B2B Forum 2015 in Boston had something...

Marketing
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

7 Ways B2B Marketers Get Real Value from Predictive Analytics

A successful B2B marketing plan uses the power of predictive...

Marketing
Predictive
Avatar
Chris Lowe

Account-Based Marketing: Good News and Bad News for Sales Development Teams

Typical B2B lead generation efforts for sales development reps (SDRs)...

Discovery
Marketing
Predictive
Sales
Avatar
Volney Spalding

Sales Operations Expert at SalesOpsCentral.

Cold-calling reps are heating up sales with data science, predictive analytics

One of the biggest challenges any B2B sales development representative...

Predictive
Sales
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

B2B Inbound Marketing 101: The Foundation of Your Content Marketing Plan

My colleague Damon featured me on an episode of our...

Marketing
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Volney Spalding

Sales Operations Expert at SalesOpsCentral.

Top 5 Questions B2B Marketers Ask About Account-Based Marketing

Today I participated in my first-ever Twitter chat, hosted by...

Marketing
Avatar
Chris Lowe

Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Your Next Job May Very Well Depend on LinkedIn

Everybody's talking about LinkedIn as a valuable business tool, as...

Business
Avatar
Chris Lowe

Yair Galler
Yair Galler

R&D Team Lead

Avatar
Chris Lowe

The One Killer Content Channel You’re Missing

After recording our latest Leadspace Radio podcast with David Lewis,...

Marketing
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

10 Secret Games to Amuse Yourself at Dreamforce

Dreamforce is full of great information for Salesforce admins and...

News & Events
Avatar
Chris Lowe

5 Questions Predictive Analytics Vendors Hope You WON’T Ask Them

Herewith a completely biased list of questions to ask when...

Marketing
Predictive
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

One Dreamforce Tip No One Else Is Telling You

Next week the worlds of CRM, demand generation, lead generation,...

News & Events
Avatar
Chris Lowe

The Top 10 B2B Marketing Sessions You Need to See at Dreamforce 2015 #DF2015

Dreamforce is offering more than 2,300 sessions over the 4-day...

Marketing
Yair Galler
Yair Galler

R&D Team Lead

Why Leadspace is Making a Big Investment in Content Marketing

Marketers are fickle. We gravitate toward shiny objects, and celebrate...

Marketing
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Chris Lowe

Tackling Marketing Attribution

Yes, it’s every data-driven marketer’s favorite topic to ponder as...

Technology
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Volney Spalding

Sales Operations Expert at SalesOpsCentral.

How to get 3X the deals from your next event

Events will continue to be -- at least for the...

Marketing
Sales
Avatar
Chris Lowe

Avatar
Volney Spalding

Sales Operations Expert at SalesOpsCentral.

We “walk the walk” of predictive analytics

We at Leadspace proudly eat our own dog food. By...

Marketing
Predictive
Avatar
Chris Lowe

The Anatomy of a World-Class Demand Gen Operation

Highlighted by Scott Brinker’s Marketing Technology Landscape that all B2B marketers...

Marketing
Technology
Yair Galler
Yair Galler

R&D Team Lead

From Mad Men to Math Men

Leadspace was founded 5 years ago with the idea of...

Marketing
Avatar
Volney Spalding

Sales Operations Expert at SalesOpsCentral.

Forrester wants you to take the “Predictive Analytics Plunge”

A report published today by Forrester says the time’s ripe...

Marketing
Technology
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Volney Spalding

Sales Operations Expert at SalesOpsCentral.

Avoid the Jenga Marketing Stack

Modern B2B marketers use more software tools in their work...

Marketing
Technology
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Chris Lowe

On the Road(show) Again. . .

We are just a few weeks out from the first...

Marketing
Sales
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Chris Lowe

Finally – A Guide that Makes Sense of Predictive Analytics

The B2B predictive analytics space is at a tipping point....

Marketing
Predictive
Yair Galler
Yair Galler

R&D Team Lead

The Leadspace Technology Stack

In the real-time predictive analytics space, Leadspace shines a spotlight...

Marketing
Predictive
Sales
Scoring
Yaniv Eytani
Yaniv Eytani

Lead Data Scientist

The Art of Interference in Predictive Analytics

Predictive analytics drive more effective sales and marketing efforts. When...

Technology
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Chris Lowe

A New Chapter for Targeting in Demand Gen

When I joined Leadspace a year ago I was, like...

Enrichment
Marketing
Scoring
Avatar
Chris Lowe

The Importance of Being Enriched

Like Oscar Wilde's play, the state of your of your lead...

Enrichment
Marketing
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Lior Regev

Marketing Databases are Dead

If yours isn’t yet, it will be, and perhaps soon....

Discovery
Enrichment
Marketing
Technology
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Chris Lowe

Tis the Season for Awards

Markies and Revvies and CODiEs, oh my. We’re deep in...

Marketing
Avatar
Chris Lowe

Scenes from the Front Lines of the Martech Explosion

While most of us are aware of Scott Brinker’s martech...

Marketing
Technology
Yair Galler
Yair Galler

R&D Team Lead

Sterling Meyer
Sterling Meyer

Customer Success Manager at Leadspace.

3 Lessons from the Front Lines for B2B Customer Success Managers

Being a customer success manager is not easy. While you...

Marketing
Sales
Avatar
Chris Lowe

The B2B Live Event Survival Guide

We recorded a great Leadspace radio segment last week with...

Marketing
Sales
Yair Galler
Yair Galler

R&D Team Lead

Is it time to get off the fence on predictive analytics?

Since I’ve taken on the role of CEO at Leadspace,...

Marketing
Predictive
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Steve Gershik

B2B Marketing is about targeting your Lead Space

The set of companies and individuals to which B2B marketers...

Discovery
Marketing
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Chris Lowe

Why Sales and Marketing Aren’t BFFs

Another day, another dollar wasted in demand generation. Why? Sales...

Marketing
Sales
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Lior Regev

Value-Based Selling

Like the term Return on Investment (ROI), the term Value-Based...

Sales
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Chris Lowe

The Issue with Brown Bananas and Un-Ready Leads

Would you ever pick out a bunch of brown bananas...

Sales
Scoring
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Your Customers Are Your Best Advocates

As a demand generation marketers, we know understanding our buyers...

Marketing
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Why Agile Practices Drive Better Results

If you live and breathe marketing and  or sales, and...

Marketing
Sales
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

More Leads Don’t Always Drive More Pipeline. Now What?

It’s a common problem for marketing and sales organizations this...

Discovery
Sales
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

3 Rookie Moves That Marketing Professionals Make on Sales Calls

Sometimes we come across posts that seem too good to...

Marketing
Sales
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Jason Hekl from SiriusDecisions, Insights on Demand Generation

Ever wonder what it’s like to be the one who...

Marketing
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Growing up Fast, Agile Practices and Jascha Kaykas-Wolff

We are lucky at Leadspace to be able to host...

Marketing
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Why You Can’t “Set It and Forget It”

I was inspired to write this post today after reading...

Marketing
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Everybody Writes an Interview with Ann Handley

Ann Handley is the Chief Content Officer for MarketingProfs and...

Marketing
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Lior Regev

The Right Time for a Discovery Call

A recent interaction with a group of enterprise sales folks prompted...

Sales
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

The Disadvantage of Too Much Data

Data is the key to marketing success these days. The...

Enrichment
Marketing
Scoring
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

The Power of Advocate Marketing with Jim Williams

Jim Williams is Vice President of Marketing for Influitive, a...

Marketing
Technology
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Lior Regev

In Sales, Knowledge is Power

As a sales professional, when it comes to establishing rapport...

Enrichment
Sales
Avatar
Lior Regev

How to Best Align B2B Sales and Marketing: Your ICP is Key

Overheard at the weekly 10 AM Marketing meeting at Acme...

Marketing
Sales
Scoring
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Improve Inside Sales Performance via Trish Bertuzzi

Trish Bertuzzi is the founder of The Bridge Group, a sales...

Enrichment
Sales
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Leads Are Like Sand At The Beach

Leads are not hard to come by.  They just aren’t...

Discovery
Sales
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Buyer Persona and Buyer Insights from Tony Zambito

In 2001, Tony Zambito established the first buyer insight and...

Marketing
Scoring
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Where Have All the Good Leads Gone? Try Lead Nurturing.

You were not dreaming when the prospect at the event...

Discovery
Sales
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Kevin Akeroyd and the Oracle Marketing Cloud

I was lucky enough to catch up with Kevin Akeroyd,...

Marketing
Technology
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Brian Carroll on Changing Your Market POV

Brian Carroll is the CEO of InTouch, a MECLABS company, and...

Marketing
Sales
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Content Marketing, Jesse Noyes and Some Not-So-Basic Tips

Jesse Noyes is Senior Director for Content Marketing at Kapost,...

Marketing
Avatar
Lior Regev

The Game’s On the Line—Every Day

For nearly two decades, when the New York Yankees needed...

Marketing
Sales
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

The Fundamentals of Social Selling with Matt Heinz

With over 15 years of marketing and sales experience in...

Sales
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

It’s Risky Business Failing to Define Your Ideal Customer Profile

Sometimes you just need to get going. Beg for forgiveness...

Marketing
Scoring
Avatar
Philip

The High Cost of “Lead Frailty”

Are your leads displaying symptoms of weakness? A low activity...

Enrichment
Marketing
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Five9 + 3 Top Funnel Use Cases for Intelligent Ideal Customer Profile

Yesterday at the #SDSummit, Doug Sechrist, VP of Demand Marketing at Five9...

Marketing
Scoring
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Are You Drowning in Data?

Marketers live and die for data. We want it, to...

Enrichment
Marketing
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Maximizing Event Marketing – Four Essentials

Demand Generation is no easy task these days despite the...

Marketing
News & Events
Melissa Lincoln
Melissa Lincoln

Sr. Product Marketing Manager

Lead Nurturing Know-How

Marketers write a lot about lead nurturing. We write about...

Marketing
Avatar
Philip

The Power of the Right Data

Imagine the most successful marketing strategy- complete with amazing content...

Enrichment
Marketing
Avatar
Steve Gershik

Data is in our DNA

If you’re like most marketers, you know what a pain...

Discovery
Marketing
Avatar
Philip

How to Recognize Your Ideal Customer

It might be the million dollar question…who is your ideal...

Sales
Scoring
Avatar
Philip

Six Secrets to a Successful Inside Sales Organization and More

Leadspace teamed up with Craig Rosenberg, Chief Analyst atTopoHQ and editor...

Sales
Scoring
Avatar
Philip

The Cost of “Un-Ready” Sales Leads – Part 1

All marketing and sales teams want high quality, sales-ready leads....

Sales
Scoring
Avatar
Lior Regev

Five Ways to Maximize Sales Efficiency

Here are the steps that will allow your sales team...

Discovery
Sales
Scoring
Avatar
Philip

Interview with Trish Bertuzzi, Inside Sales Expert

Trish Bertuzzi is an expert in what it takes to...

Sales
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