Stop Spending Money on Siloed Data. Get Pre-Blended 3rd-Party Data for Half the Cost!

better data with leadspace

As B2B marketers, we aim to deliver effective campaigns targeted at the best opportunities within our Total Addressable Market (TAM) – at the lowest cost. Doing this successfully starts with creating complete, accurate, dynamic and unified buyer profiles of people, accounts and buying centers so we can properly prioritize and target opportunities with data-driven assurance that we’re delivering the right message to the right people at the right time. Unfortunately, building robust buyer profiles is a complex, cumbersome process – and it usually isn’t cheap.

It takes a village of data to populate all the fields that our sales & marketing teams need to effectively understand our buyers. Painting the whole picture requires Firmographics, Demographics, Technographics, First-Party Data, Third-Party Data and Revenue Signals (Fit, Intent, Persona Models). Getting all of these can cost an arm and a leg when bought separately, and then blending them all together is a whole new monster.

Legacy approaches to building B2B buyer profiles are riddled with obstacles. Buying data from multiple vendors gives you siloed data from the start. Then you need to manually unify, dedupe and update the data as it comes in. You’ll encounter blank cells and outdated information – so expect stagnant profiles down the line. Data blending and account matching is incredibly cumbersome and error-prone, and you’ll have to guess which source to trust when there’s a discrepancy between data sources. You’d make different databases for Sales & Marketing based on their respective needs because it’s quicker, but now they’re operating from different data which becomes a pain to update consistently as it changes over time. It will be extremely difficult, if not impossible, to support all opportunities within an account at scale. There’s also the issue of operational skills and training across vendors/sources. Finally you’ll encounter Intent & Technographic signals that are not integrated into CRM systems, which will be a mess to do yourself… 

Simply put, the traditional approach to building accurate, complete, active B2B buyer profiles is a much messier process than it sounds. If you’ve built B2B buyer profiles with account hierarchies at scale, you know what I’m talking about. So, what’s the solution? How can we automate or streamline this cumbersome process without breaking the bank? Believe it or not, we can actually address all of these issues and cut your data spend in half at the same time. To learn how, check out our webinar, How to Improve Your Prospect Database and Save 50% Annually, where Amish Sheth, VP, Solutions Engineering at Leadspace, explains how to easily achieve best-in-class B2B buyer profiles while cutting your annual data spend by 50% at the same time.

In his webinar, Amish takes us through the underlying goals of B2B sales and marketers, the challenges with their respective databases, strategies, the role of AI, use cases, value benefits, how Leadspace can help, and a Q&A at the end. If you want to truly understand the difference between good, great, and best-in-class practices, Amish is the guy to show you.

So, stop wasting time and money buying siloed data and attempting to blend it. Learn how you can replace your current data vendors with a single source of pre-blended, up-to-date third-party data. Get pre-built B2B buyer profiles for people and companies at all account hierarchies. See how you can spend less time (and money) building your buyer profiles, and more time prioritizing and pursuing them. Your competitors are also looking to leverage AI to facilitate closeable business – so don’t miss the boat, check out the webinar.