Leadspace Ranked a Leader in the Forrester New Wave: B2B Standalone Customer Data Platform Q4 2021

Forrester New Wave b2b CDP

Today marks an important milestone for Leadspace, our customers, our data suppliers and our GTM partners.  We are one of three companies that is ranked a Leader from the more than a dozen select companies that Forrester invited to participate in its Forrester Wave™ evaluation, The Forrester New Wave™: B2B Standalone CDPs, Q4 2021. If you haven’t seen the report, get it your complimentary copy here at leadspace.com.

In addition to being recognized as a Leader, Leadspace received the highest score possible in eight criteria : Data Integration, Data sources and types, Identity Resolution, Activation and Alerts, Application Integrations, Product vision, Market approach and Execution roadmap.

We believe all of these categories add up to the “symphony” of capabilities and signals that a leading B2B CDP needs to be all about.  And it needs to support all of the constituents who are leveraging it — from sales ops to marketing ops and from SDRs to demand generation teams.

We have a strong guiding principle at Leadspace — one that serves as the design point of what we do.  We believe that every B2B customer deserves a buying experience that anticipates what’s needed and every go to market team needs a platform to find, create and prioritize closeable business.  

Our Graph — which houses more than 70M companies, 240M buying centers and 280 million individual buyers or people — has been built with this in mind.  We believe that all data needs to inform the GTM team.  The Graph must be data agnostic and open to all data sources.  And the Graph must be able to be composed of both 3rd and 1st party data.  

Our Studio has also been built with the same design point.  Marketing and Sales professionals alike should be able design a buying journey experience that picks the right accounts and contacts at the right time.  We make it easy to build campaign segments — discover companies, lookalikes and contacts filtered by firmographics, fit scores and first/third party intent.  And we make it easy to activate these segments across channels.

Over the coming weeks we will be discussing each of the 10 criteria that are covered in  Forrester New WaveTM: B2B Standalone Customer Data Platform, Q4 2021.  Stay tuned for our upcoming blogs.

Finally, and most importantly, we’d love to share more about what we can do for your business.

Stay tuned for the next post or get in touch if we can be of any help for your business!