Fuel and optimize your demand funnel with the best B2B buyer profiles enhanced by predictive fit, persona and intent models for true TAM-to-opportunity prioritization.

The Forrester New Wave^TM
B2B Standalone CDPs, Q4 2021

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Our customers have seen…

2x lead-to-account matching
75% annual cost savings
ABM team saves 66 hours per quarter
Processing and hygiene cost reductions of 30-70% annually
Better quality ABM target accounts
Cut data procurement costs in half

Leadspace for B2B Profiling

Fuel and optimize your demand funnel with the best B2B buyer profiles enhanced by predictive fit, persona and intent models for true TAM-to-opportunity prioritization.

Download this Profiling Guide to learn how Leadspace advanced profiling enables the largest B2B companies to minimize spend and maximize ROI by equipping them with the tools necessary to proactively target the accounts and/or people with the highest propensity to buy.

Get the Profiling Guide Now

What Makes the Best B2B Profiles?

Unrivaled third-party account & person data, from over 40 leading B2B data sources (70+ million companies, 240+ million buying centers and 280+ million contacts).
Unification of first- and third-party data for account context and prioritization.
Full account profiles including hierarchies, firmographics, standard or advanced technographics (web, SaaS and installed software and hardware), weekly intent and mobile contacts.
Direct integrations into CRM, Marketing Automation and other data platforms.

Cut Data Spend by 50%

Most customers save over 50% on data costs when using Leadspace through a combination of eliminating data purchases and better leveraging their existing data service vendors.

Complete, up-to-date B2B profiles to target the right accounts and people, with real-time data enrichment, comprehensive segmentation criteria, intent, buyer persona scoring – and easily upgrade to advanced predictive profiling.

Simple, straightforward pricing with all-inclusive discovery, enrichment, and form fills – $0.30 or less for standard profiles.

Industry’s richest profiles with unified first- and third-party data including firmographics, demographics, technographics, account intent, mobile phones, account & contact context, specialties and more.

Open, uncompromised quality with dozens of data partners, multisource validation, semantic categorization, and both scheduled and real-time enrichment.

Use Cases & Capabilities

Advanced Profiling for ABM

Use Cases

High-spend retargeting campaigns
Early funnel Scoring Prioritization
High-touch proactive nurturing
Lookalike messaging
Vertical- and/or persona-based

Key Capabilities

Identification of buying propensity
In-market company or product interest
Persona-scoring for specialist reps
Efficient account & contact targeting

Advanced Profiling for Account and Lead Scoring

Use Cases

ABM account selection and prioritization
Lead scoring & conversion
Lifetime value identification
Cross-sell/upsell
Retention

Key Capabilities

Powered by CDP data & activation
Actionable model insights
Adaptive model refresh
Segment normalization

Advanced Profiling for Product or Account Intent

Use Cases

Monitor your target accounts for in-market buying signals
Uncover and target potential opportunities before competitors
Improve your Sales & Marketing intelligence for more timely and effective outreach

Key Capabilities

Powered by CDP data & activation
Multisource aggregation
Topic/Trigger weighting

Advanced Profiling for Inbound and Outbound Lead Prioritization

Prioritize outreach to inbound lead funnel & outbound calling based on:

Product-specific Predictive Fit
Product-specific Intent Scores
Product specific Persona Scores

Advanced Profiling for Advanced Territory Management

Use Cases

Understand global TAM by product, industry and region
Balance territories for sales coverage
Identify whitespace and coverage gaps

Profile Better

Utilize our B2B data unification and buying expertise to build closeable unified profiles. We’ve critically evaluated, selected and curated the industry’s best third-party company and people data sources in the World. Then we unify these profiles with your first-party data to fuel your business and your B2B Buyer Graph.

Add the personal touch to your unified profiles. Create the best buyer profiles at the individual level by using personal demographics and buying behaviors from social signals and interests to assign personas instead of nondescript job titles.

Route better with the industry’s best lead-to-account matching from Leadspace. Our AI-powered engine enriches and scores leads in real time with firmographic, hierarchy, intent and propensity data to intelligently fuel the most sophisticated lead management scenarios.

Target Better

Visualize your territory, industry, and geography strategy with Leadspace Fit to identify the highest historically-returning market segments.

Leverage Leadspace TAM and ICP to understand your most attractive white space by targeting your best lookalike accounts and personas.

Take the guesswork out of identifying the top strategic accounts for investment by focusing on those who are most likely to buy your product.

Campaign Better

Leverage Leadspace ICP and Persona to identify the right ABM accounts and fuel high-performing lists based on lookalike buyer demographics, interests and job titles.

Laser focus campaign segment members with Leadspace Persona by leveraging our 80 off-the-shelf personas or create your own custom personas. Our persona-matching scores make it easy to match content accordingly for the best program results around.

Optimize your ABM investments with Leadspace Engagement to intelligently segment your audience by channel and then activate them in Leadspace Studio for closeable demand.

Close Better

Optimize your marketing and sales engagement with Leadspace Fit and Intent scores to prioritize the top 25% of leads that deliver 60-80% of your business.

Leverage Leadspace Engagement to populate and design customized persona-based buyer journeys and engage top prospects with relevant and compelling content through the right channel, at the right time.

Put Leadspace for Salesforce to work to deliver the right account contact details, buying signals and propensity-to-buy scores directly in front of your reps to prioritize leads and opportunities in their pipeline.

Profile Better ⟶

Target Better ⟶

Campaign Better ⟶

Close Better

Leadspace is a TRUE data partner for our B2B Software Business.

“We have been able to validate, enrich, segment, and accurately present our datasets at the account and contact level. Our relationship started with simple data needs and turned into a true vision for our customer and prospect base.”

Success starts with complete, accurate, and active buyer profiles!

Check out the full guide, Leadspace for B2B Profiling, to see how Leadspace advanced profiling enables the largest B2B companies to minimize spend and maximize ROI by equipping them with the tools necessary to proactively target the accounts and/or people with the highest propensity to buy.

Get the Profiling Guide Now