Create closeable pipeline with 65% better reach and 2X better engagement. 

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The Forrester New WaveTM
B2B Standalone CDPs, Q4 2021

New Wave Leader 2021 Forrester Badge

Find and create closeable pipeline with your ideal buyer profile.

Start fast by enriching your buyer profiles.  Next create a predictive classification engine driven by your Total Addressable Market (TAM), Ideal Buyer Profile (IBP) and Fit models.  The result?  Identification of the 25% leads that can drive 60%+ of your business.

GET THE FACTS

Start fast by enriching your buyer profiles.  Next create a predictive classification engine driven by your Total Addressable Market (TAM), Ideal Buyer Profile (IBP) and Fit models.  The result?  Identification of the 25% leads that can drive 60%+ of your business.

GET THE FACTS

Get your data house in order for less.

The Graph curates +30 B2B data sources and organizes 70+ million companies, 240+ million buying centers and 280+ million people so you don’t have to. Our enrichment approach optimizes records — at typically half the cost.

Leadspace data graph

The Graph curates +30 B2B data sources and organizes 70+ million companies, 240+ million buying centers and 280+ million people so you don’t have to. Our enrichment approach optimizes records — at typically half the cost.

Better personas deliver better account based marketing.

Drive better ABM campaigns with our persona-level scoring, segmentation and enrichment.  Discover new lookalike contacts and segment your Campaigns by any of our 80 standard personas.  Or we will help you create your own custom personas.  You’ll get the right content and offers to the right account and persona at exactly the right time.  

Persona user interface

Drive better ABM campaigns with our persona-level scoring, segmentation and enrichment.  Discover new lookalike contacts and segment your Campaigns by any of our 80 standard personas.  Or we will help you create your own custom personas.  You’ll get the right content and offers to the right account and persona at exactly the right time.  

SmartForms.  Improve conversion and get better leads.

Leadspace SmartForms validates and enriches every lead from your website forms, in real-time, so you can make your forms as short as possible and still get all the information you need!

Sample smartform display

Leadspace SmartForms validates and enriches every lead from your website forms, in real-time, so you can make your forms as short as possible and still get all the information you need!

Operationally score accounts and leads.

Build a Buyer Classification Engine based on your TAM and Ideal Buyer Profile to operationally score accounts and demand. 

One

Give us historical leads and opportunities that represent a sample of your business wins and losses.

Two

We run a machine learning algorithm against 10K+ signals (company & person)

Three

The result? Your Ideal Buyer Profile. And an engine to score, discover and scale lookalike demand

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Kathryn Dean
Marketing Operations Manager

“Leadspace’s AI approach is much more tailored than what you get with generic predictive systems. It gives us the confidence that the data is always right. And if Leadspace ranks a prospect highly, we know it’ll be a good fit. Now, I can work with complete trust that they know who to go for, and who to prioritize.”

Organize your TAM into actionable segments.

Tablet display of organized TAM

Cover 100% of your TAM.  Create segments from companies, lookalikes or personas.  Enrich them with contacts by persona with over 80 off-the-shelf profiles from our library to choose from — or create your own.  Suppress contacts for overlap or status.  Improve engagement and content delivery by discovering contacts by department, by job level or by location.  

Cover 100% of your TAM.  Create segments from companies, lookalikes or personas.  Enrich them with contacts by persona with over 80 off-the-shelf profiles from our library to choose from — or create your own.  Suppress contacts for overlap or status.  Improve engagement and content delivery by discovering contacts by department, by job level or by location.  

Create the segment once.  Activate it everywhere.

Activate segments across all of your social, advertising or email channels, and marketing automation systems.  Directly launch LinkedIn Campaign Manager against the segment.  Use our LiveRamp connection to engage with Facebook, Digital Marketing Platforms or other Advertising avenues.

Leadspace Customer data platform, b2b cdp, marketing technology, b2b cdp forrester leader

Activate segments across all of your social, advertising or email channels, and marketing automation systems.  Directly launch LinkedIn Campaign Manager against the segment.  Use our LiveRamp connection to engage with Facebook, Digital Marketing Platforms or other Advertising avenues.

Know the score on your campaigns. And improve them.

Leadspace Customer data platform, b2b cdp, marketing technology, b2b cdp forrester leader

The Studio offers a number of standard and custom analytical views of your data, segment performance, Ideal Buyer Profile, Total Addressable Market and more.  

The Studio offers a number of standard and custom analytical views of your data, segment performance, Ideal Buyer Profile, Total Addressable Market and more.  

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Meredith Gadoury
ABM & Demand Generation Director

“Leadspace feels like an extension of our Marketing team—it’s integral to everything we do. In terms of our technology stack, it’s on the same level as what Marketo is to us. It’s totally changed the way we do marketing.”