Use intent data to find your ideal buyer profile & expand your marketing reach.

Forrester Wave 2023


The Forrester Wave™: B2B Customer Data Platforms, Q4 2023

Forrester Wave Strong Performer 2023

Find and create closeable pipeline with your ideal buyer profile.

Start fast by enriching your buyer profiles. Next create a predictive classification engine driven by your Total Addressable Market (TAM), Ideal Buyer Profile and Fit models. The result? Identification of leads that can drive 60%+ of your business.

READ THE FACT SHEET

Start fast by enriching your buyer profiles. Next create a predictive classification engine driven by your Total Addressable Market (TAM), Ideal Buyer Profile and Fit models. The result? Identification of leads that can drive 60%+ of your business.

READ THE FACT SHEET

Curate Your Data For Less

The Graph curates 30+ B2B data sources and organizes 70+ million companies, 240+ million buying centers and 280+ million people so you don’t have to. Our enrichment approach optimizes records — typically at half the cost.

Leadspace data graph

The Graph curates 30+ B2B data sources and organizes 70+ million companies, 240+ million buying centers and 280+ million people so you don’t have to. Our enrichment approach optimizes records —typically at half the cost.

Drive Better Account-Based Marketing Campaigns

Drive better ABM campaigns with our persona-level scoring, segmentation and enrichment. Discover new lookalike contacts and segment your Campaigns by any of our 80 standard personas. Or we will help you create your own custom personas. You’ll get the right content and offers to the right account and persona at exactly the right time.  

Persona user interface

Drive better ABM campaigns with our persona-level scoring, segmentation and enrichment. Discover new lookalike contacts and segment your Campaigns by any of our 80 standard personas. Or we will help you create your own custom personas. You’ll get the right content and offers to the right account and persona at exactly the right time.  

2024 Gartner Critical Capabilities for Customer Data Platforms

2024 Gartner Critical Capabilities for Customer Data Platforms

B2B and ABM Support Use Case
Leadspace ranked 3rd 

We leverage over 30 integrated data sources to power our predictive opportunity scoring and deliver insights that enable account-based marketing teams to target buyers most likely to convert and prioritize those most likely to close.

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Improve conversion and leads with smart forms

Leadspace SmartForms validate and enrich every lead from your website forms in real-time, so you can make your forms as short as possible and still get all the information you need!

Sample smartform display

Leadspace SmartForms validate and enrich every lead from your website forms in real-time, so you can make your forms as short as possible and still get all the information you need!

Score Accounts and Demand

Build a buyer classification engine based on your TAM and Ideal Buyer Profile to operationally score accounts and demand. Here’s how it works:

One

Give us historical leads and opportunities that represent a sample of your business wins and losses.

Two

Leverage a machine learning algorithm against 10K+ signals (company & person).

Three

The result? Your Ideal Buyer Profile. And an engine to score, discover and scale lookalike demand.

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Kathryn Dean
Marketing Operations Manager

“Leadspace’s AI approach is much more tailored than what you get with generic predictive systems. It gives us the confidence that the data is always right. And if Leadspace ranks a prospect highly, we know it’ll be a good fit. Now, I can work with complete trust that they know who to go for, and who to prioritize.”

Organize and Segment Your Total Addressable Market.

Tablet display of organized TAM

Cover 100% of your TAM by creating segments from companies, lookalikes or personas and enriching them with contacts by persona with over 80 off-the-shelf profiles from our library — or create your own. Suppress contacts for overlap or status and improve engagement and content delivery by discovering contacts by department, by job level or by location.

Cover 100% of your TAM by creating segments from companies, lookalikes or personas and enriching them with contacts by persona with over 80 off-the-shelf profiles from our library — or create your own. Suppress contacts for overlap or status and improve engagement and content delivery by discovering contacts by department, by job level or by location.

Activate segments across all marketing channels.

Activate segments across all of your social, advertising, email channels and marketing automation systems. Directly launch LinkedIn Campaign Manager against the segment. Use our LiveRamp connection to engage with Facebook, digital marketing platforms or other advertising avenues.

Leadspace Customer data platform, b2b cdp, marketing technology, b2b cdp forrester leader

Activate segments across all of your social, advertising, email channels and marketing automation systems. Directly launch LinkedIn Campaign Manager against the segment. Use our LiveRamp connection to engage with Facebook, digital marketing platforms or other advertising avenues.

Analyze and improve your marketing campaigns

Leadspace Customer data platform, b2b cdp, marketing technology, b2b cdp forrester leader

The Studio offers a number of standard and custom analytical views of your data, segment performance, ICP, TAM and more.  

The Studio offers a number of standard and custom analytical views of your data, segment performance, ICP, TAM and more.  

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Meredith Gadoury
ABM & Demand Generation Director

“Leadspace feels like an extension of our Marketing team—it’s integral to everything we do. In terms of our technology stack, it’s on the same level as what Marketo is to us. It’s totally changed the way we do marketing.”