Our B2B Buyer Graph delivers better marketing, better sales, better growth.

Forrester Orbit Graph


The Forrester New WaveTM
B2B Standalone CDPs, Q4 2021

New Wave Leader 2021 Forrester Badge

Buying Center. The Buying Team. The Buyer.

The Graph is fueled by 30+ of the best third-party B2B data sources around. It understands account hierarchies and tens of thousands of buying signals to validate, accurately match leads to accounts and score, not just at the company level, but also at the buying center level. Bring your first-party data to complete the picture.

70M+

Global Companies

240M+

Buying Centers

280M+

Individual Buyers (People)

GET THE FACTS

The Graph. 

It’s more than just a database.

It maps people to accounts and buying centers. And we’ve semantically mapped the B2B persona universe to surface skills, expertise, technology, product interest and more to help identify the right targets for your marketing and sales campaigns. Finally with multi-source validation that’s updated regularly it stays ahead of company and people changes.  

A Leadspace graph showing mapped B2B personas

It maps people to accounts and buying centers. And we’ve semantically mapped the B2B persona universe to surface skills, expertise, technology, product interest and more to help identify the right targets for your marketing and sales campaigns. Finally with multi-source validation that’s updated regularly it stays ahead of company and people changes.  

N3 Part of Accenture Logo

Shannon Copeland
Chief Operations Officer

“Leadspace is a uniquely robust solution for highly accurate, personalized data to build effective persona models.”

Most customers save over 50% on data costs.

Precisely validate and enrich your data as you route with the Buyer Graph. Data Health reports help you visualize the incomplete data records we’ve enriched so that you buy exactly the data you need. Not more. Not less.

Precisely validate and enrich your data as you route with The Graph.   Data Health Check reports help you visualize the incomplete data records we’ve enriched so that you buy exactly the data you need.  Not more.  Not less.

Your first-party data completes the Buyer Graph.

Customize the Buyer Graph with your website, ad platforms, social tools, sales & marketing automation systems and other transactional data. APIs populate the Buyer Graph and you can easily add CSVs from tradeshows, partners or other sources to create unified campaign segments.

Leadspace circle graph analytics

Customize The Graph with your website, Ad Platforms, Social tools, Sales/Marketing Automation Systems and other transactional data.  APIs directly populate it or users can easily add CSVs from tradeshows, partners or other sources to create unified campaign segments. 

Search, filter and explore your B2B space.

Start with the Buyer Graph in its entirety. Enrich and validate your database against it. Then our algorithms filter it by geography, industry, technology installed or website plugin to find validated buying centers. Search individual companies. Get customized data sets.

Explore companies worldwide by size, location, industry, technology, fit, intent and more.

Start with the The Graph in its entirety.  Enrich and validate your database against it.  Then our algorithms filter it by geography, industry, technology installed or website plugin to find validated buying centers.  Search individual companies.  Get customized data sets.

Enrich, route and score leads in minutes.

Our multisource data validation approach delivers the industry’s best lead-to-account matching results. Data combinations can require eight data points to validate a person record and six points for companies or buying centers. A single point of data is likely to deliver poor executional results.

10,000+

Enriched and Scored Records
Per Minute

Data source agnostic. Multi-source validated.

A decade of experience in working with many data sources and large data sets means that we know what it takes to achieve high confidence levels in matching and validation. We are data source agnostic. We don’t sell proprietary data. We simply provide and recommend data that works the best — statistically.

Leadspace bar graphs inside Mac

A decade of experience in working with many data sources and large data sets means that we know what it takes to achieve high confidence levels in matching and validation. We are data source agnostic.  We don’t sell proprietary data.  We simply provide and recommend data that works the best.  Statistically.