Leadspace Blog

Thoughts, tips and best practices for B2B Sales and Marketing
  • 5 Ways to Handle Customer and Market Segmentation Like a Pro (+ Free Webinar)


    Marketers who use market segmentation are seeing a 760 percent increase in revenue. What’s stopping you from seeing similar results? If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. You can use segmentation to improve your email campaigns, ads, and even your blog content. In this guide,

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  • 6 Ways to Make Your Data Analysis More Reliable


    In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before. This has led to a scrambling among business owners to improve their own data collection and analysis. There are a lot of tactics you can implement to improve data quality and achieve greater

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  • 7 Best Practices for Effective Data Management in 2019


    As digital marketing evolves, data management is becoming the backbone of a good online marketing strategy. Having clean, quality, reliable data that gives strong insight into your customer data and behavior patterns is essential to creating marketing campaigns and automations that properly nurture your leads and turn them into buying customers. To ensure your company’s data

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  • Marketing Effectiveness: What It Is and 4 Ways to Measure It


    Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs of customer acquisition. You will always win the day if your marketing continually lowers the costs of finding and winning business, while also increasing the value of that business. However, how does one go about measuring both

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  • The 5 Most Popular Methods of Segmentation for B2B


    Customer segmentation is powerful because it allows marketers to draw an accurate picture of their customers, group them according to similarities, and devise pinpointed messages to specific segments of their customer base. Inevitably, these messages are personalized and tailored, which results in a significantly higher number of conversions. But there is no one single way

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  • 4 Examples of Integrated Marketing Done Right


    The purpose of integrated marketing is to provide consumers with a seamless brand experience across all channels, including paid channels and organic ones. Integrated marketing strategies, therefore, rely on brand identity being communicated with consistency, using channels and techniques that complement each other and form a unified, integrated whole. Clearly, there are plenty of moving

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  • 3 Common ABM Challenges — And How To Solve Them With AI


    If you’re a B2B marketer, you’ve heard of account-based marketing (ABM) and understand its benefits. But as your company grows, implementing any effective lead generation strategy only gets harder. ABM will help focus your company’s efforts; but even so, B2B marketers still struggle with the challenge of gaining—and maintaining—intelligence on their buyers at scale. The more contacts you accrue the harder it

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