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Categories: Marketing, Predictive,

We at Leadspace proudly eat our own dog food. By that I mean we engage in “dogfooding”, an ugly term for a beautiful activity: using one’s own product to prove its quality and performance.

We’ve put our Predictive Analytics Platform to the test and implemented it across our own marketing and sales teams. At Leadspace, our core belief is that lead and demand gen must begin with deeply understanding prospects.

That’s why everything the Leadspace Predictive Analytics Platform does starts with an Ideal Customer Profile. Once our growing marketing team embraced the Leadspace platform, we saw amazing results, including more than doubling our conversion rate! Having the Leadspace Platform in our arsenal, we never have to resort to lead-list buys and “spray and pray” demand generation. We use the Leadspace Platform to identify and understand the ideal buyer of Leadspace, find net-new individuals and companies that look like the ideal buyer, score leads, and much more.

The Leadspace Platform built a crystal-clear picture of our target audience and transformed our lead and demand gen efforts. Imagine what it could do for your sales and marketing teams. Contact us for a demo today and we’ll show you.

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FEATURED POSTS
B2B segmentation
Jim Hopkins
Jim Hopkins

Senior Director of Product Marketing

How to Build Customized B2B Marketing Segments

It's all about attracting, connecting with, and then converting your ...

b2b demand generation
Segmenting.
Jim Hopkins
Jim Hopkins

Senior Director of Product Marketing

B2B Segmentation vs. B2C Segmentation: A Look at the Differences

What's the difference between marketing for a B2B company and ...

b2b demand generation

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