Pattern at bottom
Pattern on top

You invested heavily in your business systems so you could collect large amounts of data. But as you may have come to learn, more data can sometimes lead to more problems. 

It’s an issue with which countless businesses are now faced, and it’s all because they lack unified data. So we’re going to take a look at the challenges companies face with unifying data (and discuss what to do about it). 

What Is Data Unification?

Maybe you’re unfamiliar with the term “data unification.” If so, here’s a quick definition for you:

Data Unification (n): The process of ingesting data from various operational systems or sources and combining them into a single source by performing transformations, schema integrations, deduplications, and general cleaning of all the records.

With data unification, you can witness all sorts of benefits such as improved customer experience, better account retention rates, and an increase in revenue. 

However, there are hurdles businesses must clear to achieve unified data

Combining Data into a Single Source

Managing business data normally consists of using several software tools. For example, you may use CRM, email marketing tools, ERPs, and so on. Each of these programs captures data in its own unique way.

Then there’s 3rd-party data, or data available from sources outside of your company, used for validation, updates, and enrichment. The challenge is to organize everything into a single source to make it accessible to those who need it. 

The solution: Adopt a customer data platform that organizes and stores data from multiple sources into one centralized source of truth for your organization. 

Performing Data Cleaning

Customer data also comes with another issue: maintaining accuracy. Data unification is about more than placing information into a single platform. 

It doesn’t take long for data to become stale and outdated. Asking your workers to take the time to fact check all customer data inside of your platforms is time-consuming, expensive, and leaves room for error. 

The solution: With a customer data platform, you can eliminate this issue, since it automatically updates (and adds) information to improve accuracy. Plus, it identifies duplicates when consolidating data. 

Eliminating Data Silos

Group of colleagues standing hand in hand.

One of the benefits of unified data is that it enables your teams to work together across departments. Silos, on the other hand, can make it difficult for your company to reach goals that require the help of multiple departments. 

For example, if you’re looking to boost your customer retention rates, then it’s imperative for your sales, customer service, and marketing teams to work hand-in-hand. 

When there’s a disconnect between departments, you’ll continue to battle with achieving revenue goals. 

The solution: Re-connect your departments by utilizing a customer data platform that demolishes data silos and frees your data to be of use to every part of your organization.

Don’t Let Outdated Tech (and Data) Hold You Back

There’s no reason to continue dealing with the pitfalls of data disorganization. If you’re ready to propel your business forward with unified data, then we highly recommend using a customer data platform. 

Leadspace is a CDP that offers all the features needed to create an organized, transparent, and accessible database. 

Want to learn more? Download the Ultimate Guide to Driving Revenue with a B2B Customer Data Platform today.

share
FEATURED POSTS
Cleaner data
Leadspace Team
Leadspace Team

5 Tips for Cleaner Data in the New Year

Imagine spending months poring over data in your database. You're ...

b2b demand generation
Typing on a laptop keyboard.
Leadspace Team
Leadspace Team

Is Your MarTech Stack Hindering Your B2B Growth?

What do most B2B marketers do when building their first ...

Customer Data Platform

Schedule a personalized demo today

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!


Notice: Undefined variable: iframe_title_casestudies in /var/www/html/wp-content/themes/leadspace/footer.php on line 154


Notice: Undefined variable: iframe_code_casestudies in /var/www/html/wp-content/themes/leadspace/footer.php on line 175

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Fill in your info below to get access to the webinar.

Thank you for submitting your info.
Enter the valid value
Enter the valid value
Enter the valid value
Enter the valid value
Enter the valid value

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Fill out the form below to get access to this e-book.

Thank you for submitting your info.
Enter the valid value
Enter the valid value
Enter the valid value
Enter the valid value

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!


Notice: Undefined variable: iframe_title_productsheets in /var/www/html/wp-content/themes/leadspace/footer.php on line 286


Notice: Undefined variable: iframe_code_productsheets in /var/www/html/wp-content/themes/leadspace/footer.php on line 307

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!


Notice: Undefined variable: iframe_title_videos in /var/www/html/wp-content/themes/leadspace/footer.php on line 331


Notice: Undefined variable: iframe_code_videos in /var/www/html/wp-content/themes/leadspace/footer.php on line 352

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Fill out the form below to get instant access to this guide.

Thank you for submitting your info.
Enter the valid value
Enter the valid value
Enter the valid value
Enter the valid value

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Send us a file and we’ll show you all the magical things our CDP can do

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

We’d love to hear from you! Fill in the form below and we’ll get back to you as soon as possible - usually within one working day

kkkk

Do Not Sell My Personal Information