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Watch: You Don’t Need a Million-Dollar Marketing Budget to Succeed at Demand Gen

You Don’t Need a Million-Dollar Marketing Budget to Succeed at Demand Gen
Ari Soffer

Senior Content Manager, Leadspace

Categories: Marketing, News & Events

It’s incredible to think, but many of the most successful B2B marketers out there got to where they are today by following a few simple, yet powerful pieces of advice.

We gained an insight into some of those pearls of wisdom at Marketo’s Marketing Nation Summit earlier this week. Senior marketing thought-leaders from our partners at Marketo, Microsoft and Facebook, joined us for a thought-provoking panel, chaired by Leadspace CEO Doug Bewsher, on how to run killer advertising and demand gen campaigns.

Here’s a 10-minute video excerpt of the talk:

During the panel, Microsoft’s Director of Marketing Technologies and Operations Charles Eichenbaum, Facebook Client Partner Lauren Griewski, and Marketo Principal Product Marketing Manager Brian Glover, all offered some highly useful tips for how marketers in any organization — regardless of size or budget — can reach their true potential.

The video above is just a short snippet of the fascinating panel — which also included a demonstration of how Leadspace’s pioneering B2B Audience Management Platform helped our award-winning customers at Microsoft, and Marketo’s own marketing team, to revolutionize their demand gen.

What’s the secret to Marketo’s astounding success — including a 43% increase in their Win Rate?

Download the case study below to find out:

Marketo Case Study - Leadspace

Image from Pixabay | CC0 Public Domain