Leadspace Blog

What’s the Secret to Leading a Successful Startup? And What Can B2B Marketers Learn from the NSA?

What can B2B marketers learn... from the NSA?
Ari Soffer

Senior Content Manager, Leadspace

Categories: Marketing

What’s the one thing marketers all want — whether they’re in B2B or B2C; whether they’re selling shampoo or cloud communication software?

What can the laws of physics teach us about Marketing? And is Marketing an art, a science, or both at once? Or, is it actually a lot like counterterrorism?

How can marketers use Artificial Intelligence to do away with the tedious aspects of their work, like data management?

How important are “values” to a successful company — and what’s the secret to leading and scaling a successful startup?

Hear the answers to these questions and more in this interview on Bay Area Ventures Radio with Leadspace CEO Doug Bewsher.

Charting his time from selling shampoo for Unilever, to CMO — first at Skype, then later at Salesforce — to CEO of a Leadspace; Doug also explains why he believes a new Golden Age of Marketing is upon us.

Hear the interview right here: