Leadspace Blog

This Trade Show Season, These B2B Marketing Leaders Will Teach You How to Rock-it!

This events season, Leadspace brings you tips, advice and best practices from B2B Marketing and Sales leaders
Anna Shusterman

Director of Demand Generation, Leadspace

Categories: News & Events

The events season is well and truly under way, and here at Leadspace we’ve prepared plenty of eye-opening case studies and tips from B2B Marketing leaders you won’t want to miss!

We kicked off the trade show season in February at the B2B Marketing Exchange in Scottsdale. One of the highlights was a session given by Leadspace customer and enterprise networking leader Extreme Networks on “Account Intelligence & Orchestration To Deliver Marketing-Driven Revenue Performance.” That session saw Director of Marketing Technologies Paul Green provide some fascinating insights into how Extreme Networks are using state-of-the-art tools to drive shorter sales cycles, larger opportunities, increase close percentages and deliver a major impact on revenue.

(If you missed that session, don’t worry! You can hear Paul sharing Extreme Networks’ success story in this webinar.)

We enjoyed chatting with customers and prospects at the Leadspace booth, and giving away some fun swag like silly putty and rocket shaped darts. (Well… we didn’t give it all away…)

Then it was on to Oracle Modern Customer Experience in Vegas last week, where we co-hosted a session with our customers at HP Enterprise. HP’s Sr. Director, Marketing Data & Technology Rama Krishna joined Leadspace Founder and CTO Amnon Mishor for an in-depth discussion on how B2B marketers can leverage data and AI to drive winning Marketing and Sales strategies (“How HPE Aligned Data Intelligence and Personalized Messaging to Win”).

Join Leadspace this B2B Marketing events season!

If you missed us at B2B Marketing Exchange or Oracle Modern CX, you can still catch us at these upcoming trade shows this spring:

Adobe Summit – March 24-28

We’ll be back in Vegas — together with nearly 15,000 marketers, advertisers, and data scientists — for Marketing Nation Summit, where Marketo’s portfolio of solutions will take center stage. Meet with us at Booth #373

SiriusDecisions 2019 Summit – May 5-8

As always, we’ll be hosting some amazing speakers and giving you a chance to win in our prize draw at SiriusDecisions’ annual summit, in Austin, Texas.

We’ll be providing an opportunity to book a meeting with our data and AI experts in the next few weeks – but for the meantime you can register for the summit here. Stay tuned!

Come chat with us at either of these events.  We’d love to learn more about your data challenges and opportunities and discuss how we can help you find, engage, and convert your target audience. Hope to see you soon!

Escape the Data Drudgery!

We’ll be continuing our series of webinars with B2B Marketing, Sales and Technology thought-leaders this month.

For our latest installment, we’ll be throwing you a lifeline to escape the drudgery of bad data.

On Wednesday, March 27 at 10AM PST / 1 PM PST, we’ll be revealing how the leaders of Symantec’s Global Demand Center fixed their data problems so that their marketing and sales teams could focus on driving revenue.

Join us for a live discussion on how Symantec brought together best-in-class tools and processes in order to:

  • Enrich and validate millions of records
  • Build segmentation and personas with AI
  • Accurately prioritize and qualify leads
  • Run targeted marketing campaigns

Register here:

Webinar - You're Saved! How to Stop Drowning in Data Drudgery