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Categories: Marketing, Sales,

For nearly two decades, when the New York Yankees needed to close a game out they turned to Mariano Rivera, who did it successfully 652 times, more than anyone in history.

When the playoff game was on the line for the Chicago Bulls and they need a buzzer-busting shot to win, who got the ball?  Michael Jordan.  And he made it 50% of the time.  No one else has come close to that reliability.

“Automatic Adam” Vinatieri won the Super Bowl for the New England Patriots with a field goal in the last two seconds of the game. Twice.

Execution.  Dependability.  Results. These are the qualities of a top performer. The one the manager turns to when the game’s on the line. These are the kinds of players that are difference-makers.

In sales and marketing, the game’s on the line every day. Having the best, most accurate prospect and customer data is like having a “Go to” MVP all suited up and eager for action, day in and day out. Ready to deliver All-Star caliber leads that convert at record levels. No wasted time or effort – just quality performance.

Technology that enables marketing and sales an important part of every team – but you need solutions that are reliable, perform optimally and drive results. Your technology solution should have the qualities you see in all top performers:

Execution – Solutions need to come with easy, seamless integration into your CRM and marketing automation and other essential tools. Look for solutions that delivers a simple, intuitive UI and cuts the learning curve down to almost nothing.

Dependability – What is more important than dependability in sales and marketing? Forecasting, predicting deals closed, deals in pipeline and building marketing programs to continue to drive revenue– all are essential for making the numbers. Just like an All-Star…technology has to perform when called upon.

Results – We rely on solutions to help make our jobs or tasks more effective, perform faster and better to improve results. These are the same requirements for talent or MVPs.  When you have data solutions that ensure accuracy – sales and marketing can execute with confidence. Results are as expected and revenue goals are met, if not exceeded.

When you ensure delivery of real-time, accurate lead data for your teams, it’s like telling a .300 hitter which pitch is coming—and it’s virtually the same pitch, over and over. Those are the kind of pitches that get hit out of the park.

In today’s B2B world the competition is tougher than ever, and you simply can’t afford to have a mediocre player on your bench. You can’t have less than effective technology solutions either – especially when it comes to marketing and sales…and driving revenue.

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