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Categories: Marketing, Predictive,

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced.

Marketo ABM brings sales and marketing together to strategically target key accounts, providing greater insights into target accounts, and guiding marketers to the most effective channels to reach them.

Leadspace Lead-to-Account Matching plays a key role in this new and innovative ABM solution. By matching individual leads and contacts to their respective companies (accounts), lead-to-account matching overcomes one of the most challenging ABM roadblocks.

This partnership underlines the many advantages predictive analytics provides for account-based marketing.

ABM is at its core a highly targeted approach, which requires two levels of intelligence. Merely identifying target accounts (companies) is just the beginning: your ability to target a handful of key influencers (leads) within those accounts is crucial to converting them. Predictive analytics provides an added layer of insight into your leads and accounts which makes that matching process far more efficient and effective.

It’s no coincidence that demand in predictive analytics is rising in tandem with increased interest in ABM.

Leadspace is a proud partner of Marketo ABM, which raises the bar for account-based marketing and predictive analytics. By adding this native ABM capability to Marketo’s marketing automation platform, Marketo ABM ushers in the next generation of marketing automation and the marketing stack.

The rise of ABM is no mere fad – it’s backed up by very real results. 60% of businesses who adopt ABM report significant increases in revenue within the first year. A full 92% of companies surveyed by SiriusDecisions said they recognized the value of ABM.

Leadspace customers like Spigit and RingCentral have experienced firsthand the many benefits of integrating ABM into their lead generation efforts.

This exciting venture is one of a string of Leadspace partnerships over recent months.

Earlier this month, Leadspace and LeanData partnered to provide another lead-to-account matching solution for CRM and marketing automation systems.

The previous month, Oracle Data Cloud announced Leadspace as a major partner in their new B2B audience marketplace.

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