Marketers are fickle. We gravitate toward shiny objects, and celebrate the new and novel. Several years ago we were all in swirl about social media. (Remember the Oreo tweet in 2013?) Then the big fascination was content marketing – supposedly the panacea to all demand-gen woes.
But as we have learnt over the last few years, as the volume of content has exploded, the difference between average and great is dramatic. Prospects and customers really appreciate it when you talk to them like human beings. They don’t want to hear your sales pitch; they want to hear successful strategies from their peers. At the end of the day, whether you call it social media marketing or content marketing or inbound marketing, smart companies are seeing real value and real ROI.
At Leadspace we provide our customers with predictive analytics tools to help them find their ideal customers, with the ultimate goal of growing their businesses. And we’re growing like a weed ourselves. To share some of the successes we have seen from our customers, how we see this brand new category of predictive analytics evolving, and of course to support our growth path, we’ve brought on David B. Thomas as senior director of inbound marketing.
Dave worked with me at Salesforce initially for social media, then the Marketing Cloud and finally the company as a whole to build out a truly relevant and engaging social and content marketing strategy. But more than that, he has more than 20 years experience in marketing, mostly in high tech and B2B, with companies like Nortel, Geomagic and SAS.
Dave will be a huge add to Leadspace. His passion for content and social media is obvious, and he combines it with an understanding that they must serve the bottom line goals of the business in order to provide a return.
In true inbound marketing fashion, Dave hopes to be a resource not only for Leadspace but for our customers and community. He has committed to posting regularly on the Leadspace blog to share his approach to building a content marketing program for us, and telling you what works and what doesn’t. No matter where you are on your particular content marketing journey, we hope you’ll find Dave’s posts useful.