Pattern at bottom
Pattern on top
Categories: News & Events,

The Fall 2020 Release from Leadspace gives all customers the ability to create, save, and deploy unified company segments using their leading data agnostic B2B CDP.

Leadspace, the leading B2B customer data platform provider, today announced that their unique segment building utility is generally available for customers using their Leadspace On-Demand application. This announcement comes with their Fall 2020 product release, which also includes updates to their custom data ingestion engine and enterprise account mastering solution.

“We think our data agnostic approach to solving modern B2B marketing and sales challenges allows us to build the ultimate segmentation hub,” explains Leadspace Founder & CTO, Amnon Mishor. “With a unified B2B graph that takes in embedded data from 30-plus sources, access to branded data, and customers’ internal data and scoring, marketers can create a comprehensive segment, expand it with persona profiles, then push it across any channel for orchestrated campaigns.”

The segment builder utility comes standard along with access to Leadspace On-Demand in all of the company’s CDP packages.Today users can create company segments for ABM and other account-targeted efforts using criteria like revenue, employees, location, industry, installed technology, fit scoring, and intent scoring, then target down to the specific buyer personas they want to engage. Premium Leadspace CDP packages give customers the ability to include internal data filters to create comprehensive, laser-targeted segments with CRM or MAP fields. The Fall release also brought an enhanced distribution view for examining and better refining segments before activating and expanding them.

Leadspace is also further bolstering its platform’s data agnostic capabilities with updates to its custom data ingestion engine that enables customers to build their own, custom unified B2B graph with proprietary data. The engine will now support ingestion of all person-level data at scale.

As legacy CRM data solutions like Data.com reach their end-of-life, many customers have looked to Leadspace to build processes and flows for account record mastering. With the Fall release, the company is extending their beta solution for delivering enterprise-class account master records that include customizations to match confidence, data normalization, and more. Many of the customers taking advantage of these services rely on this trustworthy account information as the foundation for territory planning, lead assignment, and overall CRM data governance. They have seen tremendous improvements in productivity, decreases in territory and lead conflict, and stronger trust in the data and CRM system.

To learn more about Leadspace, and to see some of the Fall release features in action schedule a demo here »

share
FEATURED POSTS
Grouping People together in a circle.
Jim Hopkins
Jim Hopkins

Senior Director of Product Marketing

Is It Time to Reassess Your ABM Strategy?

Is the marketing strategy you're using today the same one ...

ABM
Cleaner data
Leadspace Team
Leadspace Team

5 Tips for Cleaner Data in the New Year

Imagine spending months poring over data in your database. You're ...

b2b demand generation

Schedule a personalized demo today

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!


Notice: Undefined variable: iframe_title_casestudies in /var/www/html/wp-content/themes/leadspace/footer.php on line 154


Notice: Undefined variable: iframe_code_casestudies in /var/www/html/wp-content/themes/leadspace/footer.php on line 175

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Fill in your info below to get access to the webinar.

Thank you for submitting your info.
Enter the valid value
Enter the valid value
Enter the valid value
Enter the valid value
Enter the valid value

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Fill out the form below to get access to this e-book.

Thank you for submitting your info.
Enter the valid value
Enter the valid value
Enter the valid value
Enter the valid value

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!


Notice: Undefined variable: iframe_title_productsheets in /var/www/html/wp-content/themes/leadspace/footer.php on line 286


Notice: Undefined variable: iframe_code_productsheets in /var/www/html/wp-content/themes/leadspace/footer.php on line 307

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!


Notice: Undefined variable: iframe_title_videos in /var/www/html/wp-content/themes/leadspace/footer.php on line 331


Notice: Undefined variable: iframe_code_videos in /var/www/html/wp-content/themes/leadspace/footer.php on line 352

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Fill out the form below to get instant access to this guide.

Thank you for submitting your info.
Enter the valid value
Enter the valid value
Enter the valid value
Enter the valid value

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

Send us a file and we’ll show you all the magical things our CDP can do

THANKS FOR REACHING OUT!

One of our team will be in touch with you shortly.
We look forward to speaking with you!

We’d love to hear from you! Fill in the form below and we’ll get back to you as soon as possible - usually within one working day

kkkk

Do Not Sell My Personal Information