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Categories: Marketing, Sales,

Events will continue to be — at least for the foreseeable future — a major part of a B2B company’s marketing initiatives. Whether you’re holding webinars, sponsoring an event or throwing your own conference, the value driven from most of these comes down to the registrants and attendees. Then there’s the question of quantity versus quality.

What if there was a way to find out what attendees at an event are worth your time? What if you could find more, better potential registrants for events you’re organizing? And what if there was a way to find out so much about them you could target them with tailored messages on multiple fronts?

That’s just what Walker did using the Leadspace Predictive Analytics Platform. We at Leadspace are always proud to showcase real customer success stories, and the Walker story is unique. Leadspace found more and better attendees and armed Walker with deep information about them. As a result, Walker achieved unprecedented results with a major annual sponsored event.

Read the details about how Walker closed 3x the deals using Leadspace to drive event attendance.

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