Categories: Marketing, Technology,
A report published today by Forrester says the time’s ripe for you to get your organization the right predictive analytics solution. Perhaps you’ve been intimidated by the many vendors and use cases out there, but you want to take your first step into predictive. Or perhaps you’ve already dabbled with a predictive technology, but you’re uncertain it’s improving your lead and demand generation. The folks at Forrester have done the research to help you get the most out of the complex predictive analytics vendor landscape.
In the New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data report, Forrester provides you several valuable tools. In particular, the report helps you assess your Sales and Marketing teams’ situations against the many predictive technologies available. Forrester highlights how predictive helps Sales and Marketing “fill in the data blanks,” which improves your demand generation forecasts and increases your sales interactions’ precision and relevance. With technologies like Leadspace, you can even break into new market opportunities. The report also provides critical guides, such as how to align goals, organizational maturity, and product offerings. It also illustrates the most important way to identify a genuine Sales opportunity: a buyer’s “fit” to an ideal customer profile.
We at Leadspace are proud Forrester recognized Leadspace in the predictive vendors landscape. Forrester has grouped vendors into Data Aggregators, Data Enrichers, and Predictive Modelers. Leadspace is categorized as both a Data Enricher and a Predictive Modeler. We at Leadspace feel this further solidifies our positioning as having the only predictive scoring models with enriched, comprehensive lead data. So Leadspace can provide uniquely actionable and accurate scores to drive your lead and demand generation results.
Download the report for free to find out which vendor’s right for you. You may just discover Leadspace is the perfect predictive analytics platform to anchor your Sales and Marketing toolkit.
