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Categories: News & Events,

As if you needed more to be thankful for… This year the banner events for Operations pros are happening the week before Turkey Day (Thanksgiving) here in the U.S.

The Leadspace team is super excited to be participating in both Dreamforce (Nov. 19-22) and OpsStars (Nov. 19-21) in our hometown, San Francisco. It’ll be a week of ideas, learning, new friendships, reunions, and lots of tired feet!

Many of you attending these events are either Sales or Marketing Ops rockstars, or you work closely with those teams. We know one of your main goals is to get inspired about how you can innovate, be more data-driven, and help your business achieve goals — and because these event agendas can be overwhelming, we’ve done the work of putting together the shortlist of sessions and events that might interest you:

All Week:

Visit us at Dreamforce booth #1543 for a chance to take home a $50 gift card, enter our daily drawing to win some awesome prizes — and get some free candy! You can schedule a meeting with us and enter the drawing by filling out this form.


OpsStars – The Journey to Revenue Operations: Charting a Course to 2020 and Beyond (10:00 AM- 11:00 AM; Courtyard, Keynote area)

Open the week with an Ops view of the future with Forrester/SiriusDecisions researchers Steve Silver and Kerry Cunningham.

Dreamforce – The Future of Marketing (12:00 PM – 12:40 PM; Palace Hotel, Gold Ballroom)

Our friend Mathew Sweezey will take you on a “data-driven journey looking deep into the next five years to find out” what the future holds for marketers. There’s a repeat of the presentation on Wednesday at 8am if you miss this one.

Orchestrating Go-To-Market OPS to Maximize Results (1:35 PM – 2:05 PM; Column Ballroom)

Hear from an Ops leader at one of our favorite customer, RingCentral, talk about taking a strategic approach to go-to-market operations.


Dreamforce – Forrester: How MarTech Drives The Future of Engaging in Customers’ Moments (9:00 AM – 9:40 AM; Palace Hotel, Gold Ballroom)

Hear from VP & Principal Analyst at Forrester, Joe Stanhope on how “marketers must rethink their data and technology strategies to overcome the challenges of complexity…and deliver customer experiences.”

Sales Keynote: Grow Your Business Today & Build Relationships for Tomorrow (11:00 AM – 12:00 PM; Moscone North, Hall F | Keynote Room)

Learn about the latest on the original Salesforce product we all know and love: Sales Cloud. Rumor has it you might even be able to catch some clips from the best (and only) documentary all about Sales.

How To Focus on the ABM Metrics that Matter (8:30 AM – 9:10 AM; Palace Hotel, Telegraph Hill)

Sr Research Analyst at Forrester/SiriusDecisions, Kerry Cunningham breaks down how “to shift from a lead-centric mindset to and account and opportunity-centric approach.”

*Bonus After-Hours Event* – Optails with Bombora & Leadspace 

Fellow OpsStars and Trailblazers – Join us for some data-infused cocktails, nibbles and conversation with fellow data lovers as we celebrate getting past Dreamforce hump day, and gear up for Dreamfest. RSVP here.


Dreamforce – Demystifying Customer Data and the Future of CDPs (10:00 AM – 10:40 AM; Palace Hotel, Gold Ballroom)

Get the Salesforce perspective on the important role customer data plays in effective engagement, and how they see CDPs fitting in.

OpsStars – Strategizing with Intent Data (11:15 AM – 11:45 AM; Column Ballroom)

Join Leadspace Founder and CTO Amnon Mishor for an expert panel at. Learn how intent data can maximize your campaign and program investments to achieve higher success and better ROI, by knowing who to target, where, when and with what content.


Dreamforce – Campground Open to Expo Only Passes

Get a free pass and browse the Expo floor to learn about all the different vendors in the Salesforce ecosystem. Just make sure you come by the Leadspace booth (#1543) to get a demo or get scanned and be entered into our awesome drawings

The Next Week:

Eat turkey and take a nap!

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