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Categories: Discovery, Marketing,

If you’re like most marketers, you know what a pain in the neck it is to have your data go bad.  You waste time, you waste money and you squander your reputation with sales if you are marketing to the wrong people, or zombie contacts just lurking in your old database.

Data integrity is just one of the ways that Leadspace differentiates itself from other vendors in the lead profiling, predictive analytics and customer intelligence space. “Our DNA is data – not from a theoretical standpoint, but we take the time to figure out how to operationalize data for the benefit of marketing and sales.  We’re different than others in the space, as we made accurate data one of most important parts of what we provide to customers,” said Amnon Mishor, co-founder and VP Products, Leadspace. “We aren’t afraid to ask clients what they are looking for instead of just providing something they may or may not find useful. We identify the prospective buyers you need to drive revenue based on your company’s unique, ideal customer profile.”

Understanding where to locate the hard-to-find prospects comes naturally to Mishor and the Leadspace team as their background in data analytics was fine-tuned in the military. Finding people that didn’t want to be found was part of what Mishor did using advanced data analytics and extensive information discovery. Using a similar process, Leadspace helps sales and marketing teams identity and connect with prospective buyers, especially the ones that are hard to find.

Read the Q&A with Mishor to learn more about what makes Leadspace unique:

Q: Why do marketing and sales teams need Leadspace when they can buy or rent lists and can access social networking sites to connect with buyers?

A: It is not that simple. No one database is accurate anymore due to rapid movement of people, as well as company consolidations from acquisitions. Leadspace systematically scans structured and unstructured data sources, evaluates contextual signals and uses predictive analytics to find your ideal prospects on-demand in seconds. To do this manually would take a lot of time and generally speaking, will not be accurate.

Q: How does Leadspace know what my ideal customer looks like?

A: Leadspace works with your sales and marketing teams to define and identify ideal buyer attributes. We analyze past sales to uncover patterns or characteristics of the buyer. Then, the software finds buyers like those — we create a “virtual lead database” just for you, in seconds. The best part is you can then vote up or down these new “leads” like in the music platform Pandora so there is a continuous feedback loop. Leadspace is all about accuracy.

Q: Does Leadspace integrate with CRM and marketing automation platforms?

A: To be effective, the real-time data needs to integrate with both your CRM (Salesforce.com) and marketing automation solutions (Marketo and Eloqua to date) to optimize results. Leadspace finds new leads as well as updates contacts that may already be in your database or marketing automation system, making this more than just another marketing and sales tool. Leadspace helps optimizes the solutions you may already have in place, simply and powerfully.

Q: What customers are using Leadspace today?

A: We have a great list of customers including Webtrends, Marketo, Eloqua, Five9, Badgeville and many more. Sales and marketing teams have their ideal customer profile in their minds – they have sold to them before. Leadspace gives them the power to automate this predictive process of finding the next customer, based on past history and real-time feedback. Having the right data in the beginning of the sales and marketing process maximizes results, ensures sales and marketing alignment, builds a better pipeline and ultimately, drives more revenue. Data accuracy and integrity is what makes it happen.

Watch a quick demo to see how Leadspace can help you find your next customer today.

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