Leadspace Blog

3 Ways Social Media Has Changed for Marketers – And 4 Ways it Hasn’t

3 Ways Social Media Has Changed for Marketers - And 4 Ways it Hasn't
Ari Soffer

Content Marketing Manager at Leadspace

Categories: Best Practices, Marketing

Social media is an important channel for companies to stake their brand presence, create awareness, drive traffic to their websites and even generate leads. But a lot has changed since the early, head…


How to Find and Track Your Real Customers

How to Find and Track Your Real Customer
Alicia McCarty

Director of Marketing at Leadspace

Article originally published in Destination CRM, reposted here with permission. “The myth is that target marketing is a straightforward science, but the reality is this: the most valuable target mar…


There’s Only One Way for “Predictive” MarTech to Live up to its Promise…

There’s Only One Way for “Predictive” MarTech to Live up to its Promise...
Ari Soffer

Content Marketing Manager at Leadspace

Who wouldn’t like to know the future? When the predictive analytics craze first hit the B2B scene, some Sales and Marketing people were led to believe it could enable them to do precisely that:…


Should Your SDRs be Reporting to Sales or Marketing?

Should your SDRs report to Sales or Marketing?
Quinn Fulk

Sales Development Manager at Leadspace

At most organizations the Sales Development function has always rolled up to Sales. It’s logical. SDRs log activities in the Sales CRM in direct support of Account Executives. Whether they cal…


When “Personalization” Becomes Bad Marketing

Ari Soffer

Content Marketing Manager at Leadspace

Categories: Marketing

Have you ever been called the wrong name? Not even something vaguely resembling your own, which is bad enough (Dan instead of Dave, Sally instead of Sarah); but a completely different, totally unrelat…


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