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Maybe it’s a stretch to commingle B2B lead generation and modernist literature, but when it comes to marketing trends, I often think of Gertrude Stein’s quote about her hometown of Oakland: “There is no there there.” I live in Oakland and couldn’t be happier “there,” and I’m also convinced that when it comes to the ROI of predictive analytics, there’s a whole lot “there.”

B2B Predictive Analytics Use Cases

SiriusDecisions recently wrote about the use cases they see for B2B Predictive Analytics. Whenever an analyst firm presents research like this about a particular space, you know there’s a there there.

(Okay, enough with the “there’s.” – Ed.)

Predictive Analytics Use Cases for B2B Lead Generation Marketing
SiriusDecisions’ Predictive Analytics Use Cases

We’re kicking off the SiriusDecisions Summit this week in Nashville and we’ll be hearing a lot about predictive analytics this week — not just from the plethora of vendor sponsors. There’s a session happening on Thursday at 2:40PM that should prove interesting: Using Predictive Analytics to Drive Marketing Decision Making.

RingCentral and Leadspace Case Study Proves the ROI of ABM

Leadspace discussed these predictive use cases in the RingCentral and Leadspace ABM case study session with David Cowings, Chief Marketing Data Scientist, from RingCentral on Tuesday at the event. Look for highlights in a follow-up post.

Come visit Leadspace at SiriusDecisions Summit 2016, Booth 534!

RingCentral boosts pipeline with ABM and Leadspace

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