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Categories: News & Events,

B2B Marketing Exchange is nearly here — a perfect opportunity to hear from some of the top thought-leaders in B2B marketing, sales and demand generation.

As Platinum Sponsors, we’ve got a lot of exciting opportunities to share with you. So if you’ll be in Scottsdale February 19-21st, come join us!

Case Study: How Big Switch Networks Aligned Their Marketing Around A Single Source Of Truth

B2B markting strategy

For all you B2B demand generation and marketing operations people out there: you won’t want to miss this fascinating case study featuring Judy Ash, Head of Corporate Marketing at Big Switch Networks, in which she’ll reveal how her team created a real single source of truth for data — and significantly increased the effectiveness of their marketing campaigns.

As a fast growing company, Big Switch Networks needed to find the fastest way to reach the right person. They knew the only way to do this was to find a single source of truth in their database. On Monday February 19, Judy Ash will be joining Leadspace Director of Marketing Alicia McCarty, to share how she approaches her marketing technology stack to service her ABM programs and why she’s building her program around the data and personas from Leadspace.

Between them, they’ve got plenty of marketing experience to share: Judy has over 25 years experience in leading global marketing teams at companies such as NetApp, Hewlett Packard and Enphase Energy; while Alicia previously led Demand Gen and Marketing Operations programs at Oracle Marketing Cloud and Responsys.

Attendees of this session will walk away with:

– Top ways to make your database work for you
– Secrets to understanding your audience that drive campaign success
– Important metrics to consider when building your ABM technology stack

Don’t miss it!

Get Creative with Content to Drive Pipeline

How to create powerful case studies for B2B marketing

Leadspace’s Alicia McCarty will also be presenting a “Show and Tell” session on Wednesday February 21, in which she’ll be explaining how B2B marketers can get impressive results from direct mail marketing.

With so much content out there, it’s increasingly difficult to find a way to stand out. In this Show and Tell Session, Alicia will highlight a successful physical mail campaign she led at Leadspace that drove real, impressive results.

In this session, you’ll learn:

– How we developed the content
– Program setup in Marketo
– How Marketing and Sales aligned for success

Come Visit Booth 404 — You Could Uncover Hidden Treasure…

How to know where your best customers are coming from

What’s a tradeshow with out some prize giveaways, right?

We’ll be over at Booth #404 every day to show you how your company could be using Artificial Intelligence (AI) to identify and convert your ideal customers — and drive amazing results.

And, while you’re there: Each day we’ll be giving 4 lucky people a $50 Amazon gift voucher!

All you need to do is find the hidden treasure. Curious? Visit Booth 404 to find out more, and for your chance to win!

Register today!

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Jim Hopkins
Jim Hopkins

Senior Director of Product Marketing

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Jim Hopkins
Jim Hopkins

Senior Director of Product Marketing

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It's all about attracting, connecting with, and then converting your ...

b2b demand generation

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