If you’re in B2B marketing – especially lead generation or demand generation – you probably feel inundated by buzzwords from people trying to sell you something. We’re just as guilty of it is anyone: predictive analytics, predictive marketing, account-based marketing (ABM), etc. And then along comes Matt Heinz from Heinz Marketing and lays “Full Funnel Marketing” on you.
I first met Matt last year, and quickly came to recognize him as one of the most knowledgeable and accomplished people in B2B demand generation marketing. He doesn’t just pontificate; his company works with big brands like Concur, Amazon and Seagate.
So when Matt first mentioned Full Funnel Marketing, I paid attention. Unlike a lot of buzzwords, it’s more than just a memorable name; it’s a set of proven fundamentals, applied in a new way. And we’re very lucky Matt has agreed to join us for a Leadspace webinar, where he’ll tell you what Full Funnel Marketing is and how to put it into practice. I hope you’ll join us for what will be a practical and fun conversation.
Here’s what it says on the landing page:
Marketers are under more pressure than ever to prove their contribution to the bottom line. To succeed, it’s essential to focus on the entire funnel. Driving leads is still important, but marketers are now expected to influence the entire buyer’s journey, from top to middle to closed/won.
This webinar will teach you proven tactics from Matt Heinz’s approach to pipeline management, including successful strategies for engaging prospects effectively, and staying in touch with them through every step of the process.
Matt will take us back to the basics to address specific B2B best practices, good habits (and bad) and winning methods used by the most innovative modern marketers to increase the measurable impact of their work.