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Categories: Marketing,

Leadspace was founded 5 years ago with the idea of applying predictive analytics to  web and social data—the unstructured data that everyone actually uses—to transform the way B2B companies find great prospects. And to do it in a way that can actually be embraced by sales and marketing teams – we have all seen the pitfalls in pure “black box” models before.

It is truly wonderful to see this vision taking hold. We are seeing a sea change in the way sales and marketing teams are operating and producing transformative business results.

Along this journey, we’ve been inspired by our many forward-thinking customers such as Bloomreach, Five9, RingCentral, and CSC who are taking B2B marketing and sales strategies out of the dark ages. They are automating manual processes and leveraging predictive analytics to prospect for net new leads; to enrich their contact databases in real time and to score leads based on hybrid models that combine both the creative art of marketing and the science of analytics.

Our goal at Leadspace is to build a single platform that allows B2B marketers to get out of the weeds of data and databases to simply just understand their “lead space.” We want teams to do away with stale data and purchasing lead lists and instead work in a single platform to understand and identify their ideal customers and prospects. And we believe one platform can meet these needs and simplify the challenge of having too many different point solutions—one solution for forms, one for companies, one for enrichment, one for lead scoring, one for company signals. It makes everyone’s head hurt.

Today we are excited to announce that we just received our next round of funding to continue building towards this vision. We will further expand our capabilities into new areas such as additional engagement channels; integrate into other tools to provide that seamless, simplified experience; increase our global and industry coverage; and build out our world-class technology team.

We’re excited to continue on this journey with our customers and look forward to working with other leading companies who are eager to do away with the old and welcome in the new era of marketing and sales.

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