Leadspace Blog

Good News for Microsoft Dynamics Customers: New Integration Brings Winning Combo of AI, Big Data

Microsoft Dynamics 365 turnkey integration with Leadspace B2B Audience Management Platform
Travis Kaufman

VP Product and Partnerships at Leadspace

Categories: Marketing, News & Events, Sales

It’s always exciting to announce a new partnership, and Leadspace’s latest integration with Microsoft Dynamics 365 CRM is one we’re particularly proud to introduce.

With a recent industry survey pointing to CRMs as the most popular technology tool among B2B marketers, adding Microsoft Dynamics to the list of Leadspace turnkey integrations — which already includes the likes of Salesforce, Marketo, Eloqua, HubSpot and others — is a significant step forward in our mission to revolutionize the way B2B Marketing and Sales harness and align their data.

More importantly, for Dynamics customers it means that they now have access to our AI and big data-powered Audience Management Platform — the first such end-to-end B2B marketing and sales platform. Dynamics customers who have already been using Leadspace via our custom API offer a glimpse into the kinds of exciting opportunities that lie ahead. One major Dynamics customer saw more than 30% increases in open rates for their email marketing campaigns, while doubling their click-through rates.

And they’re in good company; more than 130 major B2B brands are currently reaping the benefits of Leadspace’s B2B Audience Management Platform– including Microsoft, Marketo, RingCentral, Intel and Dell Software.

We’ve witnessed firsthand how these and other Leadspace customers consistently see tremendous results by incorporating and wielding AI and big data together effectively.

Results like 40% increases in ASP, tripling lead-to-opportunity conversion rates, >40% increases in win rates, doubling lead conversion rates and more.

Solving the perennial B2B “Big Data” dilemma

One of the greatest obstacles holding back many B2B Sales and Marketing organizations is a lack of cohesive customer data. This inevitably makes it impossible to understand their customers, resulting in operational inefficiencies and even worse, an inferior customer experience.

We’re excited to remove this obstacle for Microsoft Dynamics customers by bringing together the most comprehensive data and AI foundation.

You can read more about our latest integration with Microsoft Dynamics 365 here.

Or: Read more about how our AI-powered B2B Audience Management Platform could make your demand generation so much easier and effective:

Leadspace B2B Audience Management Platform CTA 6

Picture credit: iStock