We recorded a great Leadspace radio segment last week with Erika Goldwater, VP of Marketing at ANNUITAS. It seems like the holidays were just yesterday but the B2B Spring event season is now upon us.
It’s always good to brush up on company conference etiquette and best practices to make it a successful event season. Here are just a few of the wealth of essential tips from the broadcast:
- Event selection – attend and participate in events where you know your buyers will be. The event should be part of your overall strategy, not a “one and done.”
- Pre-event booth process – craft your booth messaging carefully. Take a step back from your marketing speak and make sure people will understand what you do when passing by quickly.
- Giveaways – these drive traffic so make sure signage is clear and don’t hold them hostage!
To hear all of the great tips, you can listen to the full recording here: http://radio.leadspace.com/e/b2b-live-event-survival-guide/.
You’ll find Leadspace at a few upcoming events:
Oracle Modern Marketing Experience March 31 – April 2 in Las Vegas – We’re co-sponsoring an event with DemandGen the night of the 31st at the Bellagio. Send us a note to firstname.lastname@example.org if you’re interested in joining the party!
Martech Conference March 31 – April 1 in San Francisco – We’ll have a booth in the expo area. Stop by to say ‘hi’ and see some of our latest and greatest features to help you find, score and segment your best buyers.
Marketo Marketing Nation Summit April 13 – 15 in San Francisco – We’re back again on our home turf. We’ll be presenting in the expo area as well as exhibiting. Stay tuned for some extra surprises at this event!
SiriusDecisions Summit May 12 – 14 in Nashville – Leadspace is heading Eastward in May to finish out our Spring agenda. We’ll be exhibiting and wearing our finest cowboy boots in this music mecca.