Modern B2B marketers use more software tools in their work now than ever. Per Chief Martec’s Scott Brinker, as of 2015 nearly 2,000 companies provide different software products for marketers, twice the number that existed only last year! This proliferation of offerings parallels the growing employment of marketing software by B2B and B2C organizations. Demand Metric Research Corporation’s recent survey shows 45% of companies use a CRM to store lead data, and of those, 84% engage in lead scoring.
As your marketing practice and organization evolve, you may experiment with more and different marketing tools. When you add and remove point solutions to your marketing stack, it’s easy to end up in a fragmented, operationally burdensome situation. Like the beloved 80’s game Jenga, you add one solution here, take one away there, and if you slip the whole stack falls down.
We at Leadspace want to help B2B marketers avoid the Jenga marketing stack and provide end-to-end solutions. That’s why we’ve published a new guide covering the many sales and marketing use cases our predictive analytics platform solves: Top 10 Uses for Leadspace. In it you’ll learn how you can discover leads on-demand and at scale, target the right audiences for outbound programs, route your inbound leads via meaningful signals, automate your pipeline, and more.
Take one glance at the guide and you’re sure to find scenarios that apply to your sales and marketing goals.