Category : Customer Data Platform

  • Easily Adopted CDPs: The Difference Between Success and Shelfware

    Leadspace Customer data platform

    When it comes to tools, everyone appreciates the ones that work, and usually that means they are easy to use. Unfortunately, analysts report that at any time, 25%+ of our business software is actually shelfware. Shelfware refers to software or technology solutions that have been purchased by a business but are not actively used or […]

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  • Leadspace: The CDP That’s Actually Ready to Use

    Leadspace Identity Resolution

    If you’re involved in enterprise-level B2B sales and marketing, you know that in order to compete, you’ll need a Customer Data Platform (CDP) to maintain the massive amount of buyer data that goes into data-driven decision making. If you’re still trying to decide which CDP is best for your company, you’re in luck, because Forrester […]

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  • Identity Resolution: The Cornerstone of Your B2B Data Strategy

    Leadspace Identity Resolution

    Identity resolution is the unsung hero in GTM ROI. Fundamental to any sales & marketing endeavor is knowing who that buyer is – and what role they play in any buying team. It’s the difference between flying blind and flying smart.  Whether or not you have a strong identity resolution framework is the main factor […]

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  • Do You Really Need the Best Identity Resolution & Active Profiles Available?

    Leadspace identity resolution

    Answer: Of course you do! Sales & Marketing teams know that targeting customers with incomplete and siloed data is a complex process. Having a single, comprehensive view of your customer data in one place makes it significantly easier to effectively target the right people at the right time with personalized campaigns. Unfortunately, creating active, unified […]

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  • Leadspace and Forrester New Wave™

    Forrester New Wave Leader 2021 Badge

    Forrester Research evaluated 14 B2B Customer Data Platforms, considering 10 key capabilities, and published their findings in The Forrester New Wave™: B2B Standalone CDPs, Q4, 2021. Leadspace was among those evaluated, and ranked as a leader in nearly every category! We assure you that we are still providing the best-in-class buyer profiles and predictive AI […]

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  • Getting Robbed by Data Vendors? Get Best-in-Class B2B Buyer Profiles for 50% Less!

    leadspace CDP

    As B2B marketers, our goal is to deliver effective campaigns targeted at the best opportunities that exist within our Total Addressable Market (TAM) – at the lowest possible cost. This involves identifying our Total Addressable Market (TAM), developing our Ideal Customer Profile (ICP), and then comparing our ICP throughout our TAM to determine which opportunities […]

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  • Leadspace Earned 9 Awards by G2 Across Multiple Categories in Fall 2023 Report!

    G2 Badges for Fall 2023

    Today, we’re excited to report that Leadspace has once again achieved numerous awards from G2 in 2023. We earned eight new G2 high performer badges across three categories: Customer Data Platforms; Sales Intelligence; and Lead Routing in the Enterprise Grid Reports and the Enterprise Americas Regional Grid Reports for Fall 2023. In addition, Leadspace was […]

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  • Lead Conversion Starts with Signals – Use Fit Scoring or Lose Business!

    Identifying the best leads is essential for any company’s success as it helps focus resources and efforts on prospects most likely to become customers. In marketing, we have limited resources (employees, money, time) – we rarely have the ability to “spray and pray” with our sales & marketing efforts. Going at the wrong person before […]

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  • Revenue Radar™: Finding the Right Buyers with Engagement Scores

    audience engagement

    Throughout this Revenue Radar blog series, we’ve discussed how to use Leadspace predictive AI models to determine the companies within your Total Addressable Market (TAM) who need your product (highest Fit scores), which of those companies are actually ready to buy your product (Intent scores), and which buyer Personas are best for you to pursue […]

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  • Leveraging Artificial Intelligence for Customer Targeting

    Leadspace predictive artificial intelligence sales marketing

    The best way to answer this question is through a company Fit or propensity model that identifies which of these intent-surging accounts your company is most likely to close. Company Fit or propensity models compare your historical data and ICP against all the profiles within your TAM then use AI/ML-Analytics to algorithmically score them by a variety of buying signals to determine their propensity to buy your product right now – as well as indicating whether or not they’re likely to buy in the future.

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  • Data Decay: What, Why and How?

    Leadspace B2B Customer Data platform

    People and companies change every day. Companies make acquisitions, people change jobs, and intentions are dynamic. This means your data changes every day – but is your database up to date? Is the data you use to drive your business as accurate as the day you procured it? Data Decay is an issue that every […]

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  • Salesforce Study: Less Complexity, Better Integrations and Immediate Cost Reductions

    b2b Leadspace customer data platform

    Pulse and Salesforce surveyed 500 IT leaders across the globe to find out 7 trends and the best practices that are reshaping IT. How are they navigating the data security complexities and pushing forward on their digital transformation goals? What are their winning strategies for retaining talent and resources? And how do they drive innovation […]

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  • Moneyball ABM: Aligning Outbound with Readiness and Engagement

    Leadspace customer data platform

    In the last few blogs I discussed how to discover your TAM and assign territories, then how to determine where to focus your sales and marketing efforts by using AI/ML models to score leads and understand who is ready, eager and able to buy your product. We also discussed how to turn the profiles within […]

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  • Moneyball Navigation: Map Account Readiness to Your TAM

    Leadspace b2b customer data platform

    It’s always that time of year. In sales and marketing we’re always starting a new quarter, ending a new quarter, trying to create demand for the following year or just planning. We always want to start strong and grow better. Assuming you start strong – how do you grow better? How do you outsmart the […]

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  • What is Enterprise Profiling?

    Leadspace customer data platform

    As B2B marketers, our goal is to deliver effective campaigns targeted at the best opportunities that exist within our Total Addressable Market (TAM) – at the lowest possible cost. This means identifying your TAM, developing your Ideal Customer Profile (ICP), and comparing your ICP throughout your TAM to determine which opportunities to focus on, then […]

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  • Managing B2B Profiles for Full Funnel Optimization

    leadspace customer data platform

    As B2B marketers, our goal is to deliver effective campaigns targeted at the best opportunities that exist within our Total Addressable Market (TAM). Of course, this means identifying your TAM is the first step. The following steps are – developing your Ideal Customer Profile (ICP), comparing your ICP throughout your TAM to determine which opportunities […]

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  • Moving Beyond Demand & ABM With B2B Customer Data Platforms

    Customer data platform, leadspace, account based marketing

    In this increasingly complex and dynamic B2B marketing environment, marketers are struggling to keep up with legacy demand and ABM strategies. Cutthroat competition and advancements in AI technologies are driving the need for B2B marketers to take full advantage of any and all tools available to stay one step ahead of their competitors. This means […]

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  • What is the Difference Between B2B CDPs and B2C CDPs?

    Leadspace B2B CDP, customer data platform

    With ninety percent of companies either evaluating or deploying a CDP, the question comes up as to the difference between a B2B CDP and B2C CDP. In a recent BrightTalk webinar, Amish Sheth (Leadspace VP, Solution Engineering) explored the capabilities and differences between a business-to-business customer data platform and a business-to-consumer customer data platform. What […]

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  • Optimizing Account Hierarchy with Leadspace’s Lead-to-Account Matching Maximizes Sales & Marketing Efficiency

    Leadspace b2b customer data platform

    Lead-to-Account Matching is an often overlooked capability of Customer Data Platforms. Depending upon volume, routing complexity, and the response time required in your GTM system, seemingly small errors in your pipeline can snowball into serious distractions and missed opportunities. Accurate lead-to-account matching is critical to response times in today’s GTM funnel.  It provides a clearer […]

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  • 200 Marketers Survey Says...

    Leadspace b2b cdp, customer data platform

    As we all know, great Marketing is the right balance of art and science. This week let’s take a look at how to use marketing science to free up time for marketing art.  Last week, Leadspace participated in the GDS Summit event along with roughly 200 marketing executives to explore how technology is changing the […]

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  • Revenue by Design: Creating Closeable Inbound Lead Flow

    leadspace b2b customer data platform

    As a leader in the Forrester Wave, Leadspace is fortunate enough to meet with hundreds of companies every quarter who are looking to tackle sales & marketing challenges. Typically, the challenges fall into 4 categories – profiling, targeting, campaigning, and closing. Let’s take a look at one of the most interesting customer use cases with […]

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  • Revenue by Design: Grow Better in 90 days or Less

    leadspace b2b customer data platform

    Why is it that Forrester Research finds that 90% of B2B companies are either implementing or looking to implement a CDP? This is an astonishing statistic. It’s surprising because most people question themselves with respect to what a Customer Data Platform (CDP) really is and whether they could describe it to their colleagues. Here are […]

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  • How to Choose a B2B Customer Data Platform. Walking the Walk Through Our Execution Roadmap.

    leadspace, b2b customer data platform

    Keeping your word is arguably one of the most accurate measures of integrity and gives insight into the level of trust someone can put in you – the same goes for companies. However, when it comes to companies, especially within the B2B technology industry, carrying out a plan to deliver a promise and meet customer […]

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  • How to Choose a B2B Customer Data Platform. Is your Market Strategy Aligned with Your CDP’s?

    leadspace, b2b, customer data platform

    Market strategy is always an interesting topic to me as a product and go-to-market professional. Most often I think about it from the point of view of the company strategy rather than from the perspective of the customer. After all, it’s about how your company penetrates a market right? The phrases “actions speak louder than […]

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  • How to Choose a B2B Customer Data Platform. Our Vision is All About Enabling Your Mission

    Leadspace B2B customer data platform

    A platform vision starts with the scope of the company, the product itself and the ecosystem that is built to enable a thriving market. It’s a description of the essence of the product: what are the problems it is solving, for whom, and why now is the right time to build it. A Product vision […]

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  • How to Choose a B2B Customer Data Platform. Boost Sales & Marketing Op. Efficiency with Seamless Application Integration.

    leadspace, b2b customer data platform

    Marketing & sales operations systems are multifaceted, occupying across databases, channels and applications. Odds are that your team is using dozens of applications, each requiring different operational parameters. This brings us back to the challenges of leveraging siloed data and sharing scores and updated profiles in applications like CRM, bots, etc. While both are cumbersome […]

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  • How to Choose a B2B Customer Data Platform. Know Your GTM Metrics & Data Inside & Out.

    b2b customer data platform, Leadspace

    Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor data health. Inaccurate, inconsistent, missing, or incomplete data can all negatively impact your bottom line and muddle most other sales and marketing metrics you are trying to optimize. Being able to evaluate your data’s […]

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  • How to Choose a B2B Customer Data Platform. Achieving Actionable Insights with CDP Decisioning.

    Leadspace, b2b cdp, better decisions

    Over the last few blogs, we have moved through the process of building out and fueling your CDP, but how do you analyze high-volume data to derive and prioritize those most actionable insights to accelerate business outcome and maximize ROI? How do you determine your next best action? Which segments should you focus on? Which […]

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  • How to Choose a B2B Customer Data Platform. Achieving Better Unified Buyer Profiles.

    Leadspace Customer data platform, b2b cdp, marketing technology

    In the last two blogs we’ve discussed how to get the best data together to drive complete, accurate and easily managed buyer profiles. Sales & Marketing teams know that targeting customers with incomplete and siloed data is tricky at best. Having a single, comprehensive view of your customer’s data in one place makes targeting the […]

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  • How to Choose a B2B Customer Data Platform. Better Data Sources mean Better Decisions.

    Leadspace Customer data platform, b2b cdp, marketing technology

    As we all know, buying signals come in many shapes and from many sources.  In last week’s blog we discussed how to bring them all together to create buyer profiles at the account, buying center and contact level. Now let’s look at how to practically source all of this data easily while understanding how you can […]

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  • How to Choose a B2B Customer Data Platform. Better Data Integration means Better Decisions.

    Leadspace Customer data platform, b2b cdp, marketing technology

    Complete buyer profiles at the account, buying center and contact level are critical. This starts with leveraging your ongoing 1st party data with a variety of 3rd party data to create profiles (or a full buyer data graph) — combining what you know about the customer with what the world knows about the customer — […]

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  • Leadspace Ranked a Leader in the Forrester New Wave: B2B Standalone Customer Data Platform Q4 2021

    Forrester New Wave b2b CDP

    Today marks an important milestone for Leadspace, our customers, our data suppliers and our GTM partners.  We are one of three companies that is ranked a Leader from the more than a dozen select companies that Forrester invited to participate in its Forrester Wave™ evaluation, The Forrester New Wave™: B2B Standalone CDPs, Q4 2021. If […]

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  • Forrester Says the Need for More and Better Data Is Driving CDP Adoption

    Point cloud graphic

    What’s new in Forrester: New-Tech Customer Data Platforms, Q3 2021 It’s been over two years since Forrester last published the Forrester New Wave™: B2B Customer Data Platforms, and a lot has happened since then. At the end of last month, the newest version of The Forrester New Tech: Customer Data Platforms, Q3 2021 was released. […]

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  • From Customer Data to Customer Intelligence: The Evolution of the B2B CDP

    Leadspace Customer data platform, b2b cdp, marketing technology

    If you’ve read more than a handful of marketing blogs, you’ve likely come across the phrase “a 360-degree view of the customer.” That’s the ideal for every marketer and sales rep, right? The more you know about your customers, the more likely you are to use your time and effort wisely when engaging those customers. […]

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  • Is Your MarTech Stack Hindering Your B2B Growth?

    Leadspace Customer data platform, b2b cdp

    What do most B2B marketers do when building their first martech stack? Odds are, they begin with a Google search and end up with a dozen open tabs for the solutions they’re considering. Martech tools, after all, abound. In fact, according to ChiefMartec.com, in 2020, there are over 8,000 martech solutions available, a figure that has grown […]

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  • How to Choose a Data Unification Platform

    Leadspace Customer data platform, b2b cdp, marketing technology

    Data for businesses in 2020 is like gold was in the Wild West of the 19th century. It’s the lifeblood of the biz-economy, and folks will do (almost) anything to get their hands on it.  Now that the data gold rush is well established, data is easier to come by. However, businesses now have to learn how […]

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  • Look-Alike Modeling: The B2B Marketer’s Secret Weapon

    b2b customer data platform, Leadspace

    It’s 2020 — are you excited about building your next target accounts list?  Probably not.  It’s true you want to expand your current list of accounts, but you’re likely not looking forward to going through the slow, manual process of finding and handpicking who to target.  Unfortunately, this is the sad truth for too many B2B […]

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  • 7 Best Practices for Effective Data Management in 2019

    A hand touching a touchscreen

    As digital marketing evolves, data management is becoming the backbone of a good online marketing strategy. Having clean, quality, reliable data that gives strong insight into your customer data and behavior patterns is essential to creating marketing campaigns and automations that properly nurture your leads and turn them into buying customers. To ensure your company’s data […]

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