Resources Hub
eBook
8 AI Techniques for Identifying the Right Buyers in Every Account
Your best account is already in your CRM. The problem is that you are talking to the
wrong three people inside it. That happens because most go-to-market systems still treat a person as the unit of
revenue. A lead comes in, gets scored, gets routed, and gets worked. Meanwhile, the
actual decision forms across six to twelve people who never fill out a form, never
appear in the same campaign, and never get connected in your data model.
This eBook covers eight modeling techniques that fix that gap. Each one uses a
different signal class to identify who matters in an account, what role they play, and
when they become active. Some require mature data infrastructure. Others start
working within a quarter.
You will get the logic behind each technique, the inputs it depends on, and the
operational failure modes that break it. The goal is a working buying group model, not a theory of one.
Webinar
Decoding Intent Data for Smarter Marketing
In the complex world of B2B marketing and sales, ensuring that your marketing automation platform (MAP) and customer relationship management (CRM) systems are seamlessly integrated and optimized is crucial for success.
In today’s digital landscape, every interaction leaves a clue about your prospect’s needs and readiness. In just 20 minutes, discover how intent data can improve your marketing approach by turning clues into actionable insights.
Join us as we explore how to see the companies that are searching for your topics and competitors each week with intent data. Figure out who’s in-market and use their locations to identify the specific people to engage with at a target account. Know which product they’re searching to understand the problems they’re looking to solve. See who’s on your website – get an idea of how strongly they’ve considered your solution.
This thought-provoking session will show you how to leverage intent data to not only understand your audience better but also to drive higher conversion rates. Don’t miss your chance to transform digital signals into highly qualified leads.
