Unify Buyer Data for Post-Merger GTM
Use identity resolution, unified profiles, and hierarchy intelligence to merge datasets, eliminate duplication, and create a single, accurate buyer view across newly combined organizations.
A Single Source of Truth for Post-Merger GTM Alignment
Give marketing, sales, and RevOps the unified data foundation they need to understand combined market coverage, eliminate redundancies, and accelerate cross-sell and upsell opportunities.
Intelligence That Simplifies Post-Merger Data Integration
Cross-Organization Identity Resolution
Resolve and unify overlapping records across acquired entities to eliminate duplicates and create clean buyer profiles.
● Person and company identity stitching
● Duplicate detection and prevention
● Cross-system record matching
● Consistent identifiers across both organizations
Unified Profiles Across Acquired Systems
Build complete, enriched, real-time profiles for every account and contact across the merged datasets.
● Firmographic and technographic enrichment
● Persona and role insights
● Updated intent and buying signals
● Buying-group mapping
Hierarchy and Account Structure Mapping
Reveal accurate parent-child relationships to clarify ownership, territory alignment, and revenue potential.
● Corporate hierarchy mapping
● Subsidiary and branch relationships
● Account roll-ups
● Clean ownership and assignment logic
Coverage Analysis and Opportunity Discovery
Identify overlapping accounts, whitespace, and new opportunities across the combined customer base.
● ICP and TAM recalibration
● Overlap and duplication identification
● Cross-sell and upsell potential
● Combined territory optimization
GTM System Synchronization
Ensure all GTM teams operate from a single, accurate, merged data foundation.
● Updated CRM and MAP records
● Synchronized scoring and segmentation
● Corrected territories and ownership
● Accurate pipeline and reporting structures
● Outbound sales and marketing campaigns
● Powered by the world’s most comprehensive B2B graph
● GTM targeting synchronization across channels
Why It Matters
Cleaner and More Accurate Post-Merger Data
Unified profiles prevent duplication, confusion, and conflicting records.
Stronger Territory and Ownership Alignment
Clear hierarchy and account structures reduce operational friction.
Better Cross-Sell and Upsell Visibility
Teams can immediately identify new revenue paths within the combined customer base.
More Reliable Reporting and Forecasting
Unified datasets improve funnel accuracy and help leaders see true performance.
Faster GTM Integration
Marketing, sales, and RevOps can operate as one team sooner.
Where M&A Intelligence
Makes an Impact
RevOps Teams
Accurate merging of data, ownership, and systems.
Sales Leaders
Clearer visibility into combined accounts and new opportunities.
Sales Reps and SDRs
Confidence in who to engage within newly merged territories.
Marketing Operations
Cleaner lists, stronger segmentation, and unified MAP workflows.
Data and Analytics Teams
Reliable data foundation for dashboards and performance analysis.
