Complete Visibility Into Buying Committees
Use unified profiles, signals, and relationship intelligence to identify the full buying committee and understand how each stakeholder engages throughout the journey.
Visibility Into the People Who Decide, Influence, and Accelerate Revenue
Equip marketing, sales, and RevOps teams with a complete, real-time view of the individuals shaping the purchase process, including their roles, interests, and engagement patterns.
Intelligence That Reveals the Full Buying Committee
Stakeholder Identification and Role Insights
Discover the people inside each account who influence decisions and understand how they contribute to the buying process.
● Persona and role attributes
● Seniority and influence indicators
● Department and functional alignment
● Emerging stakeholders
Buying Group Mapping
Connect individuals to accounts, hierarchies, and buying centers for a complete organizational view.
● Corporate hierarchy mapping
● Subsidiary and branch relationships
● Buying center structures
● Relationship context
Engagement and Signal Tracking
See how members of the buying group engage across channels and understand when they show coordinated activity.
● Intent surges
● Website and content behavior
● Email and campaign engagement
● Group-level activity patterns
Persona and Relevance Scoring
Evaluate which stakeholders are most relevant to your solution and where you should focus engagement.
● Persona fit scoring
● Role relevance
● ICP alignment
● Account-stage readiness
GTM System Synchronization
Buying group insights sync across CRM, MAP, and connected systems so all teams operate with the same understanding of the deal.
● Contact and account updates
● Stakeholder roles and influence flags
● Engagement-driven scoring
● Segment and audience alignment
● Outbound sales and marketing campaigns
● Powered by the world’s most comprehensive B2B graph
● GTM targeting synchronization across channels
Why It Matters
Stronger Multithreaded Engagement
Teams reach more of the buying group and improve deal momentum.
More Accurate Account Understanding
Sales and marketing get a complete picture of who is involved.
Better Personalization and Messaging
Outreach becomes aligned to role, intent, and relevance.
Higher Conversion and Win Rates
Deals advance faster when teams understand who to engage and how.
Improved Sales and Marketing Alignment
Everyone uses the same buying group data, reducing friction and missteps.
Where Buying Group Identification Makes an Impact
Sales Teams
Identify missing stakeholders and improve account penetration.
SDRs
Target the right people with the right messages.
ABM and Demand Generation
Build programs that reach and influence full buying committees.
RevOps
Build more accurate models, forecasts, and account structures.
Sales Leadership
Greater confidence in deal coverage and progression.
