Turn Buyer Signals Into Real-Time GTM Intelligence
Leadspace Real-Time Signals gives your GTM teams the live buyer intelligence they need to prioritize, personalize, and engage with accuracy. Signals update continuously across people, companies, and buying teams so your workflows stay aligned with what your buers are doing right now.
Overview
Most GTM systems rely on stale or incomplete data that cannot keep up with buyers who move quickly. Real-Time Signals solves this by capturing and interpreting live buyer activity across first-party and third-party sources.
This intelligence updates profiles, scores, segments, and routing decisions instantly, giving marketing, sales, and RevOps a more accurate and timely view of who is in-market and who is not.
What Real-Time Signals Include
Live Signal Capture
Leadspace collects and unifies dozens of signal types including firmographic, technographic, persona, behavioral, intent, and buying-group activity. Every signal is verified and tied to the right person, company, and hierarchy for contextual accuracy.
Key signal categories:
● Firmographic changes
● Technographic changes
● Persona and role changes
● Buying-group activity
● Moved Record Flags
● Cross-channel interactions
● Intent surges and topic interest
● Website engagement
● Product interest patterns
Continuous Profile Updates
Signals immediately update buyer profiles so every system using Leadspace receives the most accurate information. This includes live changes to:
● ICP fit
● Persona match
● Intent score
● Routing details
● Buying group assignment
Nothing waits for batch runs or manual work.
Intelligent Prioritization
Real-time scoring adjusts rankings automatically so your teams always know who to focus on first.
Signals impact:
● Lead prioritization
● Account prioritization
● Cross-channel activation
● Persona relevance
Instant Activation Across Your Stack
Leadspace pushes real-time intelligence into CRM, MAP, advertising Clouds, data warehouses, and sales tools.
Signals trigger:
● Lead-to-account matching
● Routing updates
● Segment membership updates
● Campaign enrollment
Your GTM workflows can finally move at buyer speed.
Why It Matters
Faster Response Times
Your teams can convert more inbound interest by acting within seconds, not hours or days.
More Accurate Targeting and Segmentation
Dynamic signals ensure every campaign, list, and audience is based on the most current buyer activity.
Better Lead and Account Prioritization
Scoring and routing adjust automatically based on behavior, making prioritization more accurate and more predictable.
A Smarter, Faster Revenue Engine
Real-time intelligence powers workflows that adapt as buyers move.
Higher Pipeline Quality
Teams focus on buyers who are actively researching, engaging, or showing intent.
Less Waste and Stronger ROI
Signals help teams avoid spending on outdated audiences or uninterested accounts.
Where Real-Time Signals
Make an Impact
Inbound Lead Management
Identify and prioritize high-intent leads instantly.
Outbound and ABM Execution
Target accounts and personas at the exact moment they show interest.
Buying-Group Identification
Detect multiple buyers within the same account who are engaging simultaneously.
Territory Planning and Sales Alignment
Update territories and account ownership based on live data.
Predictive and Persona Scoring
Improve model accuracy with continuous signal feeds.
Data Quality and Governance
Replace manual updates with automated signal-driven profile management.
Proof of Impact
Companies using Leadspace Real-Time Signals see stronger results across the entire revenue funnel including:
● Higher conversion rates
● Faster routing
● Improved lead-to-opportunity performance
● More accurate segments and audiences
● Better alignment between marketing and sales
