Build Precise, Ready-to-Activate Audiences
Use unified profiles and dynamic buyer signals to create high-precision campaign segments for paid media, email, nurture, ABM, and product-led motions.
Smarter Campaign Segmentation With Data That Moves at Buyer Speed
Give marketing teams the ability to build cleaner, more accurate, continuously updating audiences that improve targeting, personalization, and performance across every channel.
Intelligence That Elevates Campaign Segmentation
Unified Profile-Based Segmentation
Create segments built on complete, enriched buyer profiles rather than static CRM lists.
● Person and company identity stitching
● ICP and persona fit
● Firmographic and technographic data
● Buying-group context
Real-Time Signal-Driven Audiences
Use buyer activity to determine who enters, stays in, or exits an audience.
● Account-level activity patterns
● Intent spikes
● Website and content engagement
● Behavioral relevance signals
Persona and Buying Stage Segmentation
Refine audiences based on where buyers are in the journey and what they care about.
● Role and persona alignment
● Buying stage classification
● Engagement thresholds
● Readiness scoring
Dynamic Audience Refresh and Activation
Ensure audiences stay accurate with continuous updates that reflect the latest buyer activity and profile changes.
● Cross-channel activation consistency
● Auto-refreshing lists
● Signal-triggered updates
● Fit and intent recalculations
GTM System Synchronization
Keep campaign segments aligned across CRM, MAP, paid media Clouds, and analytics environments.
● GTM targeting synchronization across channels
● Updated fields and targeting parameters
● List and segment synchronization
● Accurate reporting and attribution
Why It Matters
More Accurate Targeting
Campaigns reach buyers who match your ICP and show real interest.
Higher Engagement and Conversion
Signals and persona insights improve relevance and timing across every touchpoint.
Cleaner MAP and CRM Performance
Unified profiles reduce list bloat, duplicates, and stale data.
Stronger Personalization
Dynamic segmentation supports tailored messaging based on role, behavior, and stage.
Better Use of Budget
Targeting only fit, active buyers reduces wasted spend across paid and outbound channels.
Where Marketing Campaign Segmentation Makes an Impact
Demand Generation
Higher-performing audiences and improved campaign ROI
Marketing Operations
Cleaner data, smarter segmentation, more reliable automation
Paid Media Teams
More accurate targeting across social, search, and programmatic
ABM and Field Marketing
Role- and account-specific audience building
RevOps
Consistent segmentation logic across systems and workflows
Product-Led Growth Teams
Stage and behavior-driven targeting for activation campaigns
