Target and Engage the Right Accounts at the Right Time
Outbound Prospecting Intelligence helps GTM teams find, prioritize, and engage their best-fit accounts using predictive models, intent signals, and continuously optimized lists and plays.
Real-Time Insight Into Who Is Ready to Buy
Identify active buyers and prioritize outreach using real-time signals and outbound intelligence.
ICP, TAM, and Fit Discovery
Outbound Prospecting Intelligence enriches accounts and contacts with the attributes needed to evaluate fit and relevance across your full Total Addressable Market.
● ICP and TAM discovery, exploration, and refinement
● Advanced TAM analytics
● Industry, size, and firmographics
● Technographic details
● Buying center connections
● Hierarchy and subsidiary intelligence
Intent and Buyer Activity Signals
The solution surfaces real-time behavioral indicators across first-party and third-party channels to reveal which accounts are becoming active.
● Intent topic surges
● Research behavior
● Website and content engagement
● Recent changes in company attributes
Buying Group Identification
Outbound Intelligence maps the individuals inside each account who influence a purchase decision.
● Stakeholder mapping
● Role and persona insights
● Signals that indicate group-level interest
Real-Time Prioritization and Ranking
Advanced analytics continuously update account and contact scoring to show which targets deserve immediate focus.
● Fit
● Intent (first-party website, company-level, product-level, and metro-intent)
● Behavioral indicators
● Buying group activity
● Tech install / web install insights and tracking
● AI propensity modeling for fit scoring
● Advanced prioritization by tech, fit, intent, and persona scoring
Dynamic Segment Building
Use unified profiles and real-time signals to create dynamic segments for outbound, ABM, retargeting, and sales activation.
● Fit and intent-based segments
● Persona and role-based audiences
● Buying-stage and activity-triggered segments
● Continuously optimized lists and plays for outbound efficiency
GTM System & Targeting Synchronization
Outbound intelligence syncs across CRM, MAP, and connected GTM systems so every team works from consistent, unified intelligence.
● Account and contact fields
● Scoring and ranking updates
● Segments and audiences
● ABM lists
● Outbound sales and marketing campaigns
● Powered by the world’s most comprehensive B2B graph
Why It Matters
More Focused Outbound Efforts
Teams spend time only on accounts and personas that show real potential.
More Relevant Messaging
Signals and persona insights guide personalized outreach that resonates.
Higher SDR Productivity
Scoring and prioritization help reps focus on opportunities with the highest conversion probability.
Better ABM Performance
Intent and buying-group insights enable targeted campaigns with stronger engagement.
Sharper targeting, higher efficiency, and measurable pipeline growth
The entire outbound motion operates from the same source of buyer truth.
Where Outbound Prospecting Intelligence Makes an Impact
SDRs and Sales Teams
Clear direction on which accounts and personas to target.
ABM and Demand Generation
Better audience selection, timing, and personalization.
Marketing Operations
Cleaner lists, better segmentation, unified scoring.
RevOps
Stronger alignment across sales and marketing with consistent outbound intelligence.
Sales Teams
Better forecasting and pipeline confidence.
