Build Living Buyer Profiles That Stay Accurate and Complete
Leadspace Unified Profiles connect every person, company, and buying team into one continuously updated intelligence layer. Profiles enrich in real time, adapt as buyers change, and provide the full context GTM teams need to target, segment, and engage with precision.
Overview
Traditional buyer profiles are static, incomplete, and disconnected across systems. Leadspace Unified Profiles solve this by merging first-party and third-party data into a living, dynamic view of every buyer and account.
Profiles update automatically as new signals, behaviors, and data changes occur, giving your marketing, sales, and RevOps teams a consistent, real-time foundation for every GTM decision.
What Unified Profiles Include
Complete Person and Company Profiles
Leadspace builds unified profiles using data from more than 30 trusted B2B sources combined with your internal systems.
Every profile includes:
● Verified contact identity
● Company hierarchy and relationships
● Firmographic and technographic attributes
● ICP and persona indicators
● Buying group connections
● Live behavioral signals
This creates a single source of truth for every buyer.
Identity Resolution and Matching
Leadspace resolves identities across CRM, MAP, data warehouses, product usage systems, and external data feeds.
Profiles are deduplicated, merged, and aligned across hierarchies so teams never lose track of a person or account.
Identity resolution includes:
● Contact-to-account matching
● Lead-to-account matching
● Cross-system ID stitching
● Email and domain intelligence
Dynamic Profile Enrichment
Profiles continuously refresh as buyer attributes, behavior, and intent change, ensuring GTM teams always work from the most current view of the market.
Profiles update automatically based on:
● Role or job changes
● Company changes
● Intent surges
● Technology adoption
● Data quality signals
● Persona match scoring
● Buying group participation
Your GTM systems always reflect the most accurate state of your market.
Unified Buying Groups
Leadspace connects individuals to buying groups by observing patterns in engagement, intent, and organizational structure.
Teams can see:
● Who belongs to a buying group
● What role they represent
● How engaged each member is
● How activity correlates across channels
This helps GTM teams engage accounts as coordinated teams, not isolated contacts.
AI-Driven Fit, Persona, and Predictive Scores
Each profile includes AI-powered scoring that helps GTM teams prioritize buyers with the highest relevance and potential.
Scores include:
● ICP fit score
● Persona match score
● Purchase likelihood
● Territory relevance
● Product interest signals
These scores improve targeting, routing, segmentation, and campaign accuracy.
Why It Matters
A Single Source of Buyer Truth
Your teams gain one shared understanding of every buyer and account across the revenue engine.
More Accurate ICP and TAM Definition
Profiles help create a precise picture of your ideal customer and your entire addressable market.
Better Segmentation and Personalization
Profiles update continuously so campaigns always reflect real buyer context.
Stronger Lead and Account Prioritization
With fit, intent, persona, and behavioral scoring combined, teams focus on the right prospects at the right time.
Better ABM and Outbound Execution
Knowing who is in a buying group and how engaged they are improves precision and relevance.
Cleaner CRM and MAP Data
Dynamic enrichment and identity resolution eliminate duplicates, outdated records, and incomplete profiles.
Where Unified Profiles
Make an Impact
Marketing Operations
Cleaner data, dynamic forms, accurate segments, better personalization.
Demand Generation
Smarter targeting, richer audiences, and better performing campaigns.
RevOps
Unified truth for routing, scoring, capacity modeling, ICP and TAM definition.
Sales Operations
Fast and accurate lead-to-account matching, territory planning, and pipeline prioritization.
ABM and Outbound Teams
Live, complete buyer and account views for precise engagement and multithreaded outreach.
Proof of Impact
Companies using Unified Profiles see:
● Higher conversion rates
● Faster routing
● Improved lead-to-opportunity performance
● More accurate segments and audiences
● Better alignment between marketing and sales
