Build a Real-Time Foundation for GTM
Maintain accurate, complete, and continuously updated buyer data across CRM, MAP, data warehouses, and analytics systems.
Stronger Data Means Better Decisions Across the Revenue Engine
Give every GTM team access to clean, unified, and trustworthy buyer data that improves targeting, routing, reporting, and operational performance.
Intelligence That Strengthens Data Quality and Governance
Identity Resolution and Data Unification
Ensure every record represents the correct person or account through real-time identity resolution and unification.
● Person and company identity stitching
● Deduplication and normalization
● Parent and subsidiary hierarchy mapping
● Cross-system record matching
Continuous Data Enrichment
Keep profiles complete and current with live updates from first-party and third-party sources.
● Firmographic and technographic enrichment
● Persona and role attributes
● Buying-group context
● Attribute updates driven by new activity
Governance and Quality Controls
Maintain consistent data standards that support accuracy, compliance, and operational visibility.
● Standardized fields and taxonomies
● Data completeness and freshness checks
● Quality scoring
● Duplicate and conflict prevention
Systemwide Consistency and Synchronization
Ensure data stays aligned across CRM, MAP, warehouses, and GTM workflows.
● Profile and attribute updates
● Corrected account and contact fields
● Synchronized scoring and segments
● Clean downstream data for analytics
Operational Confidence for GTM Teams
Provide clean and unified data that reduces friction, improves collaboration, and powers more reliable execution.
● Clear account ownership
● Accurate routing
● Better audience creation
● Improved forecasting inputs
Why It Matters
Better Targeting and Segmentation
Accurate and complete profiles improve campaign precision.
Cleaner CRM and MAP Environments
Unified data reduces clutter, duplication, and conflicting records.
More Reliable Scoring and Prioritization
Fit, intent, and behavioral models depend on accurate foundational data.
Stronger Reporting and Forecasting
RevOps teams gain confidence in funnel visibility and performance indicators.
Faster, More Aligned GTM Execution
Marketing, sales, and RevOps operate from the same shared source of truth.
Where Data Quality and Governance Makes an Impact
Marketing Operations
Cleaner lists, better segmentation, stronger MAP performance.
SDRs
Better focus on warm buyers, reducing wasted outreach.
Sales Operations
Accurate account structures, contacts, and territory assignment.
RevOps
More reliable scoring, routing, and funnel modeling.
ABM and Demand Generation
Higher-quality audiences and improved personalization.
Data and Analytics Teams
Consistent, trustworthy data for dashboards and forecasting.
