Activate Buyer Signals Across GTM Workflows
Use real-time buyer activity, intent, profile changes, and behavioral signals to improve targeting, timing, scoring, routing, and engagement across your GTM systems.
Stronger GTM Execution With Signals That Move at Buyer Speed
Give marketing, sales, and RevOps the ability to act on real buyer behavior by connecting dynamic signals directly into the systems and workflows that power revenue.
Intelligence That Activates Buyer Signals Across GTM Workflows
Real-Time Signal Capture
Collect signals from first-party and third-party sources to understand buyer activity as it happens.
● Intent spikes
● Research and content activity
● Website and product engagement
● Buying group movement
Unified Signal Interpretation
Combine signals with unified profiles to determine buyer relevance, timing, and likelihood to engage.
● Fit context
● Persona relevance
● Behavioral indicators
● Readiness scoring
Signal-Driven Segmentation and Targeting
Use real-time signals to refine lists, audiences, and outreach strategies.
● Dynamic audience updates
● Segment refresh based on new activity
● Fit and intent filters
● Updated activation criteria
Signal-Driven Scoring and Prioritization
Improve scoring accuracy and pipeline prioritization with continuously refreshed insights.
● Lead and contact scoring
● Account scoring
● Group readiness scoring
● Prioritization updates
GTM System Synchronization
Signals sync across CRM, MAP, sales tools, and data Clouds so teams operate with the most current buyer information.
● Updated fields and profiles
● Real-time scoring changes
● Segment and list adjustments
● Accurate routing logic
● Outbound sales and marketing campaigns
● Powered by the world’s most comprehensive B2B graph
● GTM targeting synchronization across channels
Why It Matters
Better Timing and Personalization
Teams reach buyers at the moment of interest, with context that improves engagement.
Higher Conversion Rates
Relevance and timing improve response rates and opportunity creation.
More Accurate Scoring and Targeting
Signals refine prioritization and ensure focus on buyers who show meaningful activity.
Reduced Waste Across Channels
Campaigns and outbound sequences avoid low-intent or inactive accounts.
Stronger GTM Alignment
Marketing, sales, and RevOps use the same signal framework across workflows.
Where GTM Signal Activation Makes an Impact
Demand Generation
Better campaign timing and segmentation.
Sales Development
More accurate prioritization of active buyers.
Sales Teams
Improved context and engagement timing.
Marketing Operations
Higher-quality lists and more adaptive workflows.
RevOps
Clearer funnel visibility and more reliable scoring models.
