See and Engage Every Buyer Who Matters
Buying Team Intelligence reveals the full buying committee inside every account, helping GTM teams understand who is involved, how they engage, and where to focus for stronger deal momentum.
Clarity Into Every Person Influencing the Deal
Give sales, marketing, and RevOps teams a complete, real-time view of the individuals shaping the purchase process so you can personalize outreach, multithread confidently, and advance deals with greater precision.
Stakeholder Identification and Role Insights
Identify everyone involved in the decision and understand their importance to the deal.
● Persona and role attributes
● Seniority and influence indicators
● Department and functional alignment
● Emerging stakeholders and influencers
Buying Group Mapping
Visualize how people connect inside an account and how the buying group is structured.
● Buying center relationships
● Multi-contact engagement patterns
● Cross-functional involvement
● Corporate hierarchy mapping
Buying Group Activity Signals
Track how stakeholders engage across channels and detect when group-level interest increases.
● Intent surges
● Website and content interaction
● Email and campaign engagement
● Coordinated engagement patterns
Persona and Relevance Scoring
Focus on the stakeholders who matter most based on fit, intent, and engagement.
● Persona fit scoring
● Behavior and engagement indicators
● ICP alignment
● Readiness and interest signals
Opportunity Expansion Insights
Uncover additional contacts and internal influencers who can accelerate the deal.
● Suggested contacts to add
● Gaps in buying group coverage
● Hidden influencers
● Expansion and multithreading opportunities
GTM System Synchronization
Buying group intelligence syncs across CRM, MAP, sales tools, and analytics environments so all teams operate from one accurate buyer view.
● Contact and role updates
● Buying group structures
● Persona insights and scoring
● Account intelligence powered by the most comprehensive B2B buyer data
Why It Matters
More Complete Buyer Understanding
See every stakeholder involved in the deal, not just the surface-level contacts.
More Relevant Outreach and Personalization
Persona and role insights help teams tailor messaging that resonates with each member.
Stronger Sales Execution
Reps know who to engage, how to multithread, and where to focus to drive momentum.
Improved ABM and Campaign Targeting
Marketing programs reach the full buying committee with precise audience alignment.
Higher Win Rates and Deal Velocity
Deals move faster when teams understand who is involved, what they need, and how they engage.
Where Buying Team Intelligence Makes an Impact
Sales Teams
Clear visibility into everyone involved in the opportunity.
SDRs
Guidance on who to engage and how to personalize outreach.
ABM and Demand Generation
Better audience targeting and persona alignment.
RevOps
Accurate buying group structures for routing, territory planning, and attribution.
Marketing Operations
Stronger segmentation and journey mapping.
