Engage the Right Accounts at the Right Time
Use unified profiles, real-time signals, and buyer insights to identify, prioritize, and engage the accounts and personas most likely to convert.
Smarter Targeting for Every Outbound and ABM Motion
Give SDRs, sales, and marketing teams the intelligence they need to focus outreach on high-fit accounts and active buyers who show meaningful signals of interest.
Intelligence That Strengthens ABM and Outbound Performance
ICP and Persona Fit Scoring
Identify and target accounts that match your ideal customer profile and include the personas most likely to influence a buying decision.
● Firmographic alignment
● Technographic relevance
● Role, seniority, and persona insights
● Historical performance indicators
● ICP and TAM discovery, exploration, and refinement
● Advanced TAM analytics
Intent and Buyer Activity Signals
Understand which accounts are actively researching, evaluating, or showing interest in your solutions.
● Topic-level intent surges
● Research and content patterns
● Website and product engagement
● Company-level behavior shifts
Buying Group Identification
Reveal the individuals inside each target account who are participating in the evaluation process.
● Stakeholder mapping
● Role and influence insights
● Multi-contact engagement signals
● Group-level readiness indicators
Audience and Segment Creation
Build dynamic audiences for targeted messaging, personalization, and ABM programs using unified profiles and signal data.
● Fit and intent-based audience creation
● Persona-level segmentation
● Buying stage classification
● Real-time audience updates
Dynamic Segment Building
Use unified profiles and real-time signals to create dynamic segments for outbound, ABM, retargeting, and campaign activation.
● Fit and intent-based segments
● Persona and role-based audiences
● Auto-refreshing segments as signals change
GTM System Synchronization
Outbound and ABM insights sync across CRM, MAP, ad Clouds, and connected systems so teams work from one shared intelligence layer.
● Updated account and contact fields
● Real-time scoring changes
● Audience and list synchronization
● Sales and SDR workflow alignment
● Outbound sales and marketing campaigns
● Powered by the world’s most comprehensive B2B graph
● GTM targeting synchronization across channels
Why It Matters
Higher Engagement Rates
Teams reach buyers who are already showing signs of activity or interest.
More Efficient Outbound Effort
SDRs focus time on accounts with strong fit and active signals.
Stronger Personalization
Persona and activity insights enable more relevant, timely outreach.
Better ABM Performance
Campaigns target accounts and individuals with the highest likelihood to convert.
Where ABM and Outbound Targeting Makes an Impact
SDRs and Sales Development
Clearer prioritization for outbound sequencing.
Sales Teams
Better visibility into active accounts and buying groups.
ABM and Demand Generation
Improved targeting and audience creation for account-based programs.
Marketing Operations
Cleaner account structures and synchronized data for campaigns.
RevOps
More accurate scoring, segmentation, and pipeline alignment.
