Webinar
Decoding Intent Data for Smarter Marketing
In the complex world of B2B marketing and sales, ensuring that your marketing automation platform (MAP) and customer relationship management (CRM) systems are seamlessly integrated and optimized is crucial for success.
In the complex world of B2B marketing and sales, ensuring that your marketing automation platform (MAP) and customer relationship management (CRM) systems are seamlessly integrated and optimized is crucial for success.
In today’s digital landscape, every interaction leaves a clue about your prospect’s needs and readiness. In just 20 minutes, discover how intent data can improve your marketing approach by turning clues into actionable insights.
Join us as we explore how to see the companies that are searching for your topics and competitors each week with intent data. Figure out who’s in-market and use their locations to identify the specific people to engage with at a target account. Know which product they’re searching to understand the problems they’re looking to solve. See who’s on your website – get an idea of how strongly they’ve considered your solution.
This thought-provoking session will show you how to leverage intent data to not only understand your audience better but also to drive higher conversion rates. Don’t miss your chance to transform digital signals into highly qualified leads.
Latest Articles
Article
Measuring TAM coverage, not just TAM size
You already know your TAM number. That number looks useful in planning decks and board slides. It tells you how many accounts fit your ICP and how much revenue sits in the market.
It does not tell you whether your team has enough territory coverage to work that market well.
That gap matters. In outbound TAM development, territory performance depends on coverage over volume. If you assign a large market without measuring who you can reach, who you can route, and who you can engage across the buying group, you create blind spots inside your territory model.
This is whereEnterprise Data Management becomes operational. It gives you a way to measure TAM coverage at the account, contact, and buying group level. You stop asking how big the market is. You start asking how much of it your team is equipped to work right now.
Article
Turning account engagement into buying momentum with Custom Audiences
Account engagement rarely fails from lack of activity. It fails when you see activity at the account level but miss who is driving it, how interest is spreading, and when to act. That gap slows follow-up, weakens targeting, and leaves pipeline exposed.
If you want stronger account engagement, you need more than account coverage. You need Custom Audiences built from buying-team signals. That gives you a way to move from broad account reach to coordinated influence across the people who shape a deal.
That shift matters because B2B buying is already group-driven. According to 6sense research, 92% of B2B purchases involve groups of three or more people. A lead-centric model misses that reality. Your targeting should reflect the full buying team.
