Article

The Hidden Revenue Tax: 10 Ways Enterprise GTM Teams Lose with Disconnected Data

Overcoming Siloed Data Systems

B2B Data Siloes

Enterprise B2B go-to-market (GTM) teams don’t struggle because they lack tools. They struggle because their customer data lives everywhere, but doesn’t work correctly anywhere.


CRM. Marketing automation. Enrichment vendors. Intent platforms. Sales engagement. Data warehouses. Acquired company databases. Regional instances.


Each system holds a piece of the puzzle but none of them independently point towards the same truth. When customer data is fragmented, siloed, and static, the consequences surface exponentially.


Here’s what that really looks like inside an enterprise GTM organization.

#2 - Buying Groups Become Invisible

Latest Articles
Learn how to prospect on a company website and turn every site visit into verified contacts and pipeline.

Article

How to Prospect on a Company Website (Not Just Professional Profiles)

Most reps prospect in one place. They open professional profiles, scroll through org charts, and send connection requests. It works. But it leaves a massive source of qualified prospects sitting untouched: the company website itself.


Every target account has a website. That website tells you who leads the team, what they sell, how they position their product, and where they operate. When you prospect on a company website, you get context that a profile page never gives you. The problem has always been turning that context into contact data fast enough to act on it.


That problem is solved now. Here is how to prospect directly from company websites and turn every site visit into a pipeline opportunity.

SDR research time is killing your pipeline. See how to automate account research and reclaim hours every week with Sidekick.

Article

Why SDRs Lose Hours a Week to Account Research (and How to Get It Back)

You block time for prospecting. You open a profile, pull up a company page, check the news feed, cross-reference a tool, dig around for a direct dial, and suddenly thirty minutes are gone. You have one contact. Maybe two. Neither one has a verified number.


That is not a discipline problem. That is a workflow problem. And it costs more than most SDR managers realize.


The average SDR spends over six hours per week on manual research tasks that do not directly produce pipeline. That is time pulled from outreach, sequencing, and actual conversations. Multiply that across a team of eight reps and you are losing the equivalent of a full working day every single week.


The fix is not working harder. It is knowing where the time goes and cutting it at the source.

Article

Best Chrome Extensions for Sales Prospecting in 2026

Your browser is where prospecting happens. You open profiles, scan accounts, and decide who to reach out to. The right sales prospecting chrome extension turns that workflow into a data advantage. The wrong one wastes clicks and gives you bad emails.


This guide breaks down the best sales extensions for B2B reps in 2026. Every tool on this list runs inside Chrome and fits into the profiles you already work in. Some are free. Some cost more than your monthly quota dinner. Here is how they stack up.