Webinar
Decoding Intent Data for Smarter Marketing
In the complex world of B2B marketing and sales, ensuring that your marketing automation platform (MAP) and customer relationship management (CRM) systems are seamlessly integrated and optimized is crucial for success.
In the complex world of B2B marketing and sales, ensuring that your marketing automation platform (MAP) and customer relationship management (CRM) systems are seamlessly integrated and optimized is crucial for success.
In today’s digital landscape, every interaction leaves a clue about your prospect’s needs and readiness. In just 20 minutes, discover how intent data can improve your marketing approach by turning clues into actionable insights.
Join us as we explore how to see the companies that are searching for your topics and competitors each week with intent data. Figure out who’s in-market and use their locations to identify the specific people to engage with at a target account. Know which product they’re searching to understand the problems they’re looking to solve. See who’s on your website – get an idea of how strongly they’ve considered your solution.
This thought-provoking session will show you how to leverage intent data to not only understand your audience better but also to drive higher conversion rates. Don’t miss your chance to transform digital signals into highly qualified leads.
Latest Articles
Article
How to cut inbound response times from hours to seconds
If your inbound team still routes leads in batches, you lose pipeline before a rep sees the record. Slow handoffs break the buying experience, waste paid demand, and create friction across marketing, sales, and RevOps.
The fix is not another routing rule. You need betterdata quality, stronger identity resolution, and trusted third-party data at the moment of form fill. When routing runs on incomplete records, your systems hesitate. When routing runs on verified buyer and account context, execution moves in seconds.
This is the shift in inbound lead management. You stop treating lead routing as a form workflow. You treat it as a real-time data decision.
Article
Mapping buying teams across subsidiaries and regions with enterprise data management, MDM
If you sell into complex accounts, you face a visibility problem before you face a pipeline problem. Your team sees one parent account in CRM, a different structure in marketing automation, and scattered contacts across regions, business units, and local entities. That gap blocks buying team activation.
Enterprise data management, MDM gives you a way to map the account as it operates, not as one system stores it. You connect subsidiaries to parents, align regional entities, resolve duplicate buyers, and expose the people who shape a deal across the full hierarchy. Once you do that, you route, score, segment, and engage with more precision.
This matters because buying decisions rarely sit with one person or one team. Forrester reports that 13 people on average take part in a buying decision, and 89% of purchases involve two or more departments. If your data model stops at one account record, you miss how those decisions form.
Article
Building outbound lists that sales actually trusts
Your outbound program breaks the moment sales doubts the list.
That doubt rarely starts with volume. It starts with data confidence. If reps see the wrong company size, stale contacts, or weak fit logic, they stop working the list. Then response rates fall, routing gets messy, and your account-based marketing motion loses credibility.
If you want sales to trust outbound lists, you need stronger Third-Party Data and sharper technographics. You also need a process that turns raw records into account-level confidence. That means validating fit, resolving identity, and mapping buying groups before the first sequence starts.
In most teams, the problem is not list creation. The problem is whether the list reflects how buyers operate now.
