Webinar
Decoding Intent Data for Smarter Marketing
In the complex world of B2B marketing and sales, ensuring that your marketing automation platform (MAP) and customer relationship management (CRM) systems are seamlessly integrated and optimized is crucial for success.
In the complex world of B2B marketing and sales, ensuring that your marketing automation platform (MAP) and customer relationship management (CRM) systems are seamlessly integrated and optimized is crucial for success.
In today’s digital landscape, every interaction leaves a clue about your prospect’s needs and readiness. In just 20 minutes, discover how intent data can improve your marketing approach by turning clues into actionable insights.
Join us as we explore how to see the companies that are searching for your topics and competitors each week with intent data. Figure out who’s in-market and use their locations to identify the specific people to engage with at a target account. Know which product they’re searching to understand the problems they’re looking to solve. See who’s on your website – get an idea of how strongly they’ve considered your solution.
This thought-provoking session will show you how to leverage intent data to not only understand your audience better but also to drive higher conversion rates. Don’t miss your chance to transform digital signals into highly qualified leads.
Latest Articles
Article
The Hidden Revenue Tax: 10 Ways Enterprise GTM Teams Lose with Disconnected Data
Enterprise B2B go-to-market (GTM) teams don’t struggle because they lack tools. They struggle because their customer data lives everywhere, but doesn’t work correctly anywhere.
CRM. Marketing automation. Enrichment vendors. Intent platforms. Sales engagement. Data warehouses. Acquired company databases. Regional instances.
Each system holds a piece of the puzzle but none of them independently point towards the same truth. When customer data is fragmented, siloed, and static, the consequences surface exponentially.
Here’s what that really looks like inside an enterprise GTM organization.
eBook
How GTM Teams Can Future-Proof Their Data Architecture for 2026 – 2030
B2B go-to-market teams are entering a new era defined by AI-driven execution, buying group complexity, and real-time buyer signals. Yet most GTM data architectures still rely on fragmented systems, static enrichment, and lead-centric models that cannot support modern revenue operations.
How GTM Teams Can Future-Proof Their Data Architecture for 2026–2030 explores the structural shift reshaping B2B GTM and outlines the data architecture required to support identity resolution, buying group intelligence, AI-ready workflows, and real-time signal activation.
This eBook provides a practical roadmap for building a resilient, enterprise-grade GTM data foundation without disrupting your existing CRM, MAP, ABM, or analytics stack.
Article
Why Data Governance Is Now a Revenue Function
For a long time, data governance lived in the background of the business.
It sat inside IT. Sometimes legal. Occasionally security... It was something you needed for compliance audits, privacy policies, and system hygiene, but it rarely gets associated with pipeline creation or revenue performance. If anything, governance was seen as something that slowed go-to-market teams down. It was an approval layer or process hurdle that prevented a campaign from launching this week.
But that mental model was built for a very different GTM environment than the one enterprise revenue teams are operating in right now.
