Leadspace Blog - Marketing
Digital Advertising: Now B2B Marketers Can do it Just as Well as B2C
Whether in B2B or B2C, in today’s digital world “personalization” is the name of the game. It’s no secret that B2B marketers have lagged those in B2C. In recent years…
Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World
Aligning Sales and Marketing has always been a major challenge for B2B companies. Overall, industry surveys show that B2B marketers understand their primary goal is to support Sales’ objectives. B…
What’s the Secret Formula for a Winning Outbound Strategy?
Anna Shusterman
Director of Demand Generation, Leadspace
Categories: Intent Data, Marketing, Sales, Scoring
By now, most B2B businesses appreciate the importance of taking a strategic approach to outbound. Buying lists of contacts and companies, and then firing off content or making Sales calls…
2019: The Year of The B2B Customer Data Platform
2018 was a transformative year for B2B Sales and Marketing, and an incredible year for Leadspace. The Martech space generally continues to evolve and change rapidly. This is especially true…
5 Reasons B2B Marketing and Sales Need a Customer Data Platform
Ari Soffer
Senior Content Manager, Leadspace
Categories: Marketing, Technology
B2B data requirements are complex, particularly for Marketing and Sales. We need a lot of it, both in terms of overall coverage and depth; we need data on people (demographics)…