Leadspace Blog - Marketing
Sales and Marketing Ops: The Key to Alignment in a Data-Obsessed World
Aligning Sales and Marketing has always been a major challenge for B2B companies. Overall, industry surveys show that B2B marketers understand their primary goal is to support Sales’ objectives. B…
What’s the Secret Formula for a Winning Outbound Strategy?
Anna Shusterman
Director of Demand Generation, Leadspace
Categories: Intent Data, Marketing, Sales, Scoring
By now, most B2B businesses appreciate the importance of taking a strategic approach to outbound. Buying lists of contacts and companies, and then firing off content or making Sales calls…
2019: The Year of The B2B Customer Data Platform
2018 was a transformative year for B2B Sales and Marketing, and an incredible year for Leadspace. The Martech space generally continues to evolve and change rapidly. This is especially true…
5 Reasons B2B Marketing and Sales Need a Customer Data Platform
Ari Soffer
Senior Content Manager, Leadspace
Categories: Marketing, Technology
B2B data requirements are complex, particularly for Marketing and Sales. We need a lot of it, both in terms of overall coverage and depth; we need data on people (demographics)…
Hard Data Point And Shoot: Targeting Customers With AI Accuracy
This article first appeared on MarTechSeries. Here are just a few eye-opening statistics: Marketers’ number one challenge is understanding customer interactions across all touchpoints. A Forbes sur…