Category : Marketing

  • Taking the Guesswork Out of Sales & Marketing

    Leadspace B2B customer data platform

    It’s always that time of year – in sales and marketing we’re always starting a new quarter, ending a new quarter, trying to create demand for the following year or just planning. We always want to start strong and grow better. Let’s assume you start strong. But how do you grow better? How do you […]

    Read More

  • 200 Marketers Survey Says...

    Leadspace b2b cdp, customer data platform

    As we all know, great Marketing is the right balance of art and science. This week let’s take a look at how to use marketing science to free up time for marketing art.  Last week, Leadspace participated in the GDS Summit event along with roughly 200 marketing executives to explore how technology is changing the […]

    Read More

  • Revenue by Design: Creating Closeable Inbound Lead Flow

    leadspace b2b customer data platform

    As a leader in the Forrester Wave, Leadspace is fortunate enough to meet with hundreds of companies every quarter who are looking to tackle sales & marketing challenges. Typically, the challenges fall into 4 categories – profiling, targeting, campaigning, and closing. Let’s take a look at one of the most interesting customer use cases with […]

    Read More

  • Revenue by Design: Grow Better in 90 days or Less

    leadspace b2b customer data platform

    Why is it that Forrester Research finds that 90% of B2B companies are either implementing or looking to implement a CDP? This is an astonishing statistic. It’s surprising because most people question themselves with respect to what a Customer Data Platform (CDP) really is and whether they could describe it to their colleagues. Here are […]

    Read More

  • How to Choose a B2B Customer Data Platform. Is your Market Strategy Aligned with Your CDP’s?

    leadspace, b2b, customer data platform

    Market strategy is always an interesting topic to me as a product and go-to-market professional. Most often I think about it from the point of view of the company strategy rather than from the perspective of the customer. After all, it’s about how your company penetrates a market right? The phrases “actions speak louder than […]

    Read More

  • How to Choose a B2B Customer Data Platform. Our Vision is All About Enabling Your Mission

    Leadspace B2B customer data platform

    A platform vision starts with the scope of the company, the product itself and the ecosystem that is built to enable a thriving market. It’s a description of the essence of the product: what are the problems it is solving, for whom, and why now is the right time to build it. A Product vision […]

    Read More

  • How to Choose a B2B Customer Data Platform. Boost Sales & Marketing Op. Efficiency with Seamless Application Integration.

    leadspace, b2b customer data platform

    Marketing & sales operations systems are multifaceted, occupying across databases, channels and applications. Odds are that your team is using dozens of applications, each requiring different operational parameters. This brings us back to the challenges of leveraging siloed data and sharing scores and updated profiles in applications like CRM, bots, etc. While both are cumbersome […]

    Read More

  • How to Choose a B2B Customer Data Platform. Know Your GTM Metrics & Data Inside & Out.

    b2b customer data platform, Leadspace

    Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor data health. Inaccurate, inconsistent, missing, or incomplete data can all negatively impact your bottom line and muddle most other sales and marketing metrics you are trying to optimize. Being able to evaluate your data’s […]

    Read More

  • How to Choose a B2B Customer Data Platform. Better Data Integration means Better Decisions.

    Leadspace Customer data platform, b2b cdp, marketing technology

    Complete buyer profiles at the account, buying center and contact level are critical. This starts with leveraging your ongoing 1st party data with a variety of 3rd party data to create profiles (or a full buyer data graph) — combining what you know about the customer with what the world knows about the customer — […]

    Read More

  • Delivering on the M&A Growth Promise: A CDP Can Help You Beat the Odds

    Leadspace Customer data platform, b2b cdp, marketing technology

    M&A on the rise As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. This looks to be ringing true as the U.S. economy rebounds from COVID-19. M&A activity set records for the first half of 2021 with deal counts up 19% from 2020 (Refinitiv). And things don’t […]

    Read More

  • Look-Alike Modeling: The B2B Marketer’s Secret Weapon

    b2b customer data platform, Leadspace

    It’s 2020 — are you excited about building your next target accounts list?  Probably not.  It’s true you want to expand your current list of accounts, but you’re likely not looking forward to going through the slow, manual process of finding and handpicking who to target.  Unfortunately, this is the sad truth for too many B2B […]

    Read More

  • How to Use Intent Signals: 4 B2B Marketing Tips

    What if there was a way your sales team could be notified when an account was ready to be pitched your product or service? It sounds too good to be true, so it probably is…right? Not exactly. There are already B2B companies boosting their revenue with timely targeting. And it’s all thanks to intent signals. […]

    Read More

  • 5 Ways to Handle Customer and Market Segmentation Like a Pro

    Hand holding a magnifying glass looking at figurines of people

    Marketers who use market segmentation are seeing a 760 percent increase in revenue. What’s stopping you from seeing similar results? If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. You can use segmentation to improve your email campaigns, ads, and even your blog content. In this guide, […]

    Read More

  • 6 Ways to Make Your Data Analysis More Reliable

    Looking out large windows on to a city skyline

    In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before. This has led to a scrambling among business owners to improve their own data collection and analysis. There are a lot of tactics you can implement to improve data quality and achieve greater […]

    Read More

  • 7 Best Practices for Effective Data Management in 2019

    A hand touching a touchscreen

    As digital marketing evolves, data management is becoming the backbone of a good online marketing strategy. Having clean, quality, reliable data that gives strong insight into your customer data and behavior patterns is essential to creating marketing campaigns and automations that properly nurture your leads and turn them into buying customers. To ensure your company’s data […]

    Read More

  • Marketing Effectiveness: What It Is and 4 Ways to Measure It

    A person sitting at a table looking at charts

    Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs of customer acquisition. You will always win the day if your marketing continually lowers the costs of finding and winning business, while also increasing the value of that business. However, how does one go about measuring both […]

    Read More

  • The 5 Most Popular Methods of Segmentation for B2B

    A laptop with a "startup" slide on it

    Customer segmentation is powerful because it allows marketers to draw an accurate picture of their customers, group them according to similarities, and devise pinpointed messages to specific segments of their customer base. Inevitably, these messages are personalized and tailored, which results in a significantly higher number of conversions. But there is no one single way […]

    Read More

  • 4 Examples of Integrated Marketing Done Right

    A person looking at their watch

    The purpose of integrated marketing is to provide consumers with a seamless brand experience across all channels, including paid channels and organic ones. Integrated marketing strategies, therefore, rely on brand identity being communicated with consistency, using channels and techniques that complement each other and form a unified, integrated whole. Clearly, there are plenty of moving […]

    Read More