Aiming your campaigns squarely at the right accounts is necessary to the success of your ABM strategy. This handy template from Leadspace is designed to walk you through the campaign segmentaton process step-by-step. Use it for all your campaigns to gain clarity about your target audience, convert more leads, and watch your revenues grow.
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After realizing that “predictive” alone isn’t enough, Sovos turned to
Wondering how to use segmentation as a powerful tool in your B2B marketing arsenal? This sample use
Working on getting your B2B marketing campaign mapped out? Once you have your leads and accounts