How to Use Identity Resolution and AI for Insights and Next Best Actions

Eliminate guesswork and doubt for your sales teams when dealing with leads and building pipeline. Use data and AI/ML insights to inform “next actions”, such as which accounts to focus on, when to send a lead to inside sales, and where to spend your advertising dollars. Learn how identity resolution is the foundation for high-performing predictive models to work, what signals you should pay attention to, and how to work effectively across channels for best demand generation performance.