2024 Gartner® Critical Capabilities for Customer Data Platforms
The CDP solutions you should consider this year

Find out how Leadspace scored across all 4 Use Cases in the Critical Capabilities for
Customer Data Platform report

According to Gartner, Customer data platforms address marketing’s long-standing data challenges by collecting, unifying, segmenting and activating customer data across devices, channels and enterprise data applications.

In this complimentary report, you will see how Leadspace was ranked across the four Use Cases that Gartner evaluated for the market. For B2B companies and those companies that are focused on ABM, we recommend reviewing the Gartner insight for the B2B and ABM Support Use Case. For Leadspace, the B2B and ABM Support Use Case was our highest ranking across all four Use Cases with a rating of 3.71/5. Discover more inside on how Leadspace was evaluated and why we believe we are your best fit solution.

A chart showing vendor product scores for the b2b and abm support use case target

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B2B and ABM Support Use Case Leadspace ranked 3rd

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Read the report to learn Gartner key findings, recommendations, valuable insights into emerging trends and tool comparisons that is helping b2b businesses make informed decisions about their account-based marketing strategies.

Gartner, Critical Capabilities for Customer Data Platforms, Rachel Smith, Benjamin Bloom, et al., 14 February 2024
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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The Graph is a customer data platform fueled by 30+ of the best third-party B2B data sources around. By analyzing account hierarchies and tens of thousands of buying signals The Graph accurately validates data, performs predictive lead to account matching, and scores your third-party data. Add your first-party data to complete the picture and then filter and segment your data using demographic, firmographic, intent scores and more. With Leadspace, your sales team will have a crystal clear view of your Total Addressable Market.

The Graph contains data on:

70M+

Global Companies

240M+

Buying Centers

280M+

Individual Buyers (People)

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